Zhejiang Film: The Rise of Fan Culture in the Post-Asian Games Era

2024-03-13 22:18:00

From 3,000 to 30,000 people, the “Zhejiang Film” stand in the “post-Asian Games” era makes people’s hearts surge.

Hangzhou Daily News If a football match is a contest between the eleven players of two teams, then the fans in the stands are the “twelfth man” in this contest. The enthusiastic encouragement outside the stadium before the game, the unremitting cheering and shouting during the game, and the unfinished interaction in the stands after the game all explain what it means to be roaring and passionate on the stadium. From an average of two to three thousand people per game in the Chinese League One era six years ago to more than 30,000 people in a single game today, Zhejiang fans have used their own way to ignite the “Zhejiang Film” stands in the “post-Asian Games” era.

I have treated Huanglong as my own family since I was a child, and I have been working full time during the season to support my favorite team.

In the first two home games of the Zhejiang team in the Chinese Super League this season, 25,337 and 32,087 people attended the games respectively. Many of them have experienced every game of the team over the years. Hangzhou fan Ms. Liu is one of them. . Because her father is the leader of the Jinhua Fans Organization, she has had a special affection for the Huanglong Sports Center since she was a child. For her, this is not just a place to watch football, but more like her home.

“In my senior year of high school, the Zhejiang team was relegated. After that, Huanglong became deserted. The fan buses departing from Jinhua became private car rides. The excitement gradually disappeared, and I felt a little uncomfortable. I often read it with my father. Photos from the past, I miss those days when buses were parked in Huanglong and cheers resounded throughout Asia, and I worry that such a scene will never happen again,” said Ms. Liu.

The waiting in the dark night is long, but one day the light will finally come. When she learned that the Zhejiang team would return to the Huanglong Sports Center at home this season, Ms. Liu was so excited that she couldn’t sleep for several nights. “I came to Hangzhou to work after graduating in 2021, and patiently waited for the day when the Zhejiang team came home. In the important games of the Huzhou Olympic Sports in the past two seasons, fans sang “Dream Paradise” over and over again. This song symbolizes the years everyone spent in Huanglong. During the Hangzhou Asian Games, I watched China in the upgraded and restarted Huanglong The men’s football Asian Games team match, I am even more looking forward to the moment when the Zhejiang team goes home.”

On March 9, before the Zhejiang team played against Shanghai Harbor, Ms. Liu also received a special gift—the team’s full attendance certificate for the 2023 season officially awarded by the Zhejiang team. Ms. Liu said frankly: “In fact, not only the home games, I also went to many away games last year, including the team’s three away games in the AFC Champions League. Of course, I am even more pleased to see that there are more and more fans of the Zhejiang team around me. The fan culture construction and service are also constantly improving, so that everyone will have a feeling of ‘fighting side by side with the team’ every time they watch a home game. I hope that the attendance rate of Huanglong will be even higher next time.”

Zhejiang fans are also slowly changing. It is no longer a dream to become famous all over the country at home.

Mr. Zhong is a senior football fan with more than ten years of football experience. The Zhejiang team is the first and currently the only team he supports. In May 2013, he went to Huanglong for the first time to watch the match between Hangzhou Greentown and Shanghai SIPG. “I was just in my second year of high school at that time, and I won the game ticket in a Weibo lottery, so I was very excited and looking forward to it. I rushed from Tonglu to Hangzhou to watch the game alone,” Mr. Zhong said.

More than ten years have passed, and now the Zhejiang team has returned to the Huanglong Sports Center at home, and the fan base in Zhejiang is gradually increasing. Mr. Zhong couldn’t help feeling that it was not easy for a team that was down-to-earth and determined to move forward to get to where it is today. The most touching thing is that in the last two games, the crowd that came to Huanglong to watch football is no longer just the loyal fans, but more and more non-fans are also participating. Mr. Zhong said: “In the first two seasons in Huzhou, the team organized a fan carnival before the game, which attracted many non-fans to participate. Now that I have returned to Hangzhou and Huanglong, not only did I participate in the carnival interaction, There are more people, and more people are willing to buy tickets to watch the game. Back then, when I was studying, my friends knew that I was going to watch the Zhejiang team’s game, and they often said, ‘What’s so good about football games?’ But Now more and more people will ask, ‘Have you bought the tickets for this Zhejiang team game?’ I think this change best illustrates the status of this sport and this team in the hearts of local people.”

In addition to being a fan of the Zhejiang team, Mr. Zhong is also keen on spreading various news about the Zhejiang team and helping the team expand its influence. He is also a well-known “KOL” (abbreviation for Key Opinion Leader) in the fan circle. , meaning key opinion leader). Whenever a fan asks about the Zhejiang team on his personal Weibo, he will reply very patiently. “Compared with some old domestic teams, such as Beijing Guoan, Tianjin Jinmen Tigers, etc., the fan base of the Zhejiang team is still far behind. However, after playing two home games this year, I have a better understanding of the future of Zhejiang fans. Greater expectations. I believe it is only a matter of time before Zhejiang team becomes a traditional strong team in the Chinese Super League and Huanglong becomes a popular home stadium for Chinese professional football,” said Mr. Zhong.

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