[인터뷰] Samsung Art Store X Artlife Matters delivers the vibrant colors of African art

Samsung Electronics Lifestyle TV ‘So that users of The Frame can enjoy works of art in 4K resolution at home. 2017Artwork subscription service from Samsung Art Store’ is provided. In particular, the matte display mounted on The Frame reduces light reflection, allowing you to feel the color and depth of the artwork as if it were real.

In the meantime, Samsung has strengthened the accessibility and diversity of art works through collaboration with various museums, galleries, and artists. More recently, African artists With a new partnership with ‘Artlife Matters’, the horizon of art appreciation has been expanded once again. ArtLife Matters has brought African artists and art lovers closer by exhibiting unique and dynamic works by African artists, including Ghana.

The Newsroom spoke with Eric Agyare, Founder and Project Director of ArtLife Matters, about how this collaboration has changed the way art store users think about African art.

Samsung art store, Africa art experience expand

Q: art life to Matters About simple introduction and Samsung art store and partnership inked The reason if you explain?

ArtLife Matters supports new artists to demonstrate their various possibilities. Artists sometimes struggle to realize their full potential due to lack of opportunities and resources. To provide the artists of ArtLife Matters with the opportunity to experience art from a global perspective, we have partnered with the Samsung Art Store.

Q: this time in partnership About art life Matters with members of artists the reaction how about?

The writers’ response has been positive. This is because it can create works and generate profits in a new way. Thanks to the resolution of career problems, artists can now do what they love without worrying about making a living. So far, we have received works of art from six African countries. You will be able to enjoy various art works provided by ArtLife Matters in the future.

Q: with Samsung as a partnership Africa to art About consumer in thought Positive influence Was there?

As the partnership with Samsung made African aesthetics known, consumers’ preference for the work increased. Also, users of The Frame are better informed than ever before about a new African story. 2022 12At an artist seminar held in July, most of the artists whose work was exhibited in the art store were contacted by users of The Frame. Some even talked about new projects.

diverse accessibility High art Environment Furtherance

Q: art life Matters Influence there is art as an institution creative and tolerance there is society to make for which make an effort do is there?

ArtLife Matters aims to expand the possibilities of the creative art industry. I am working on the ‘Attitude’ project. So far, more than 4,395 Ghanaian high school youth artists have participated in various activities such as workshops, internships, and mentoring. It is to expand the social, cultural and economic possibilities of the creative arts industry while promoting the importance of the arts.

Our goal is to promote art as a source of social, cultural and economic development to society. To this end, we are running projects in schools and communities to help artists find inspiration and reach their full potential. Ultimately, it is to become a pan-African institution with an arts ecosystem where new ideas that shape society can be exchanged and implemented.

Q: from now on technology to art About accessibility to strengthen which role will do Number say do you think?

Demand for works of art is increasing thanks to efforts to popularize art with technology. Technology not only enables consumers to have personalized access to art, but also expands the opportunities to appreciate works of art. Just as a young artist living in a remote part of Ghana can develop a successful career through technology.

liveliness there is abundant Africa art World

Q: Ghana art to define unique characteristic if there is?

Ghana is growing as a hub for contemporary African art. The lively colors of Ghanaian art, the unique way of expressing black, and the sincere stories are attracting attention from around the world. ArtLife Matters is committed to supporting the social, cultural and economic value of art and proving it in Ghana and around the world. In particular, the recently exhibited art store ‘Kolorscape’ As depicted in the artwork, we are focused on creating and managing vibrant art spaces that can positively impact the community.

Q: recent art to the store exhibited Work count eggplant If recommended?

▲ Colorscape by Dela Aemaga (Becké)

Dela Aemaga is an African contemporary artist. He raises issues on race, society, culture, religion, and politics through her works. The artist believes that art verifies people’s perceptions, and his thoughts ‘Kolorscape’ It is also reflected in the work.

▲ Elkanah Kwadwo – Melanin Lisa (Official Music Video)

Elkanah Kwadu Mpesum(Elkanah Kwadwo Mpesum)is a professional illustrator who can tell the true story of Africa in honor of black people.. Elkanah Kwadu Mpesum versionMona LisaThe work is a tribute to the beauty and dignity of black women..

▲ She Snap by Manzi Leon

Manzi Leon is a surrealist visual and digital artist who completed the art world on his own without institutional training. She likes the splendid style of impasto, in which the artist paints thickly with oil paint, because she gains energy from seeing the works created by brush strokes that express the feelings and thoughts of women in the community. This work shows how we can find the strength to achieve happiness and sustain the things that motivate us.

More works by ArtLife Matters can be found through the Samsung The Frame Art Store.

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