On May 1st, have you rewatched “The Legend of Zhen Huan” again?
This TV series, shot by director Zheng Xiaolong in 2011, is still very popular on the Internet. Not only is the feature film watched repeatedly by many people, but the show is also an important source of material for short film creators.
There is no doubt that the production unit is the biggest winner. Not long ago,Daily Economic News reported that this drama can bring flowers to Huaer Film and Television every year on average.RMB 1,000 million-dollar incomeand Huaer Film and Television is one of the production companies of “The Legend of Zhen Huan”.
According to public information, the 76 episodes of “The Legend of Zhen Huan”, with a total production cost of about 80 million yuan, were jointly invested by four companies: Beijing TV Art Center, Huaer Film and Television, Shangshi Film Industry, and Xinggra.
In March 2012, “The Legend of Zhen Huan” officially landed on Anhui Satellite TV and Dragon TV, and then LeTV bought the exclusive online broadcasting rights at a cost of 20 million yuan. As a result, until the finale of the show was broadcast, the ratings and Internet clicks both broke new highs, and the TV station and LeTV all made money.
It has been 10 years since the broadcast of “The Legend of Zhen Huan”. After the palace dramas such as “Ruyi’s Royal Love in the Palace” and “The Story of Yanxi Palace” were broadcast one after another, the audience still worked tirelessly to “pass the love test” over and over again (“The Legend of Zhen Huan”). “The last sentence of the theme song is “Who can pass the test”).
Inside and outside the industry, this 10-year-old drama has become a special existence.
A Zhen Huan legend went viral 10 year
“Let me tell you, The Legend of Zhen Huan has only been watched zero times and countless times.” Ding Ling, who revisited “The Legend of Zhen Huan” for several times, sighed in WeChat Moments.
What surprised her was that she received a lot of messages in an instant with this emotionless sigh. Some people say that they are swiping, while others say that they have reached 10 swiping achievements. The most surprising thing to her is that a male colleague left a message for her, claiming that he had watched “The Legend of Zhen Huan” N times.
“I was surprised that The Legend of Zhen Huan had a male audience. Later, I asked other people in the unit and found that almost one-third of male colleagues have also read The Legend of Zhen Huan.”
Regardless of gender or subject matter, “The Legend of Zhen Huan” has become a standard answer in the drama. The official Weibo of “The Legend of Zhen Huan” was last updated in 2016, but until today, viewers still leave comments on the Weibo, and hope that Zheng Xiaolong will broadcast the 14 episodes that were cut from the rumors.
On Douban, “The Legend of Zhen Huan” ranked third on the “High-scoring Classic Mainland Drama List” with 9.3 points, 612,000 people marked it as viewed, and more than 170,000 short comments, 50,000 more than the second-place “Wulin Biography”. .
In fact, as long as you surf the social network every day, you will find that “The Legend of Zhen Huan” and “Zhen Shi” are everywhere.
For example, on April 7, Tongji University students projected images of “The Legend of Zhen Huan” on the walls of their dormitory buildings. Another example is the 24-hour live broadcast started by Pang Kuan, the lead singer of the new pants band. The TV series he watched at one or two in the morning was “The Legend of Zhen Huan”.
The creator of short films supported by Zhen Huan Chuan
LeTV told Caijing Daily Weekly: “The popularity of Zhen Huan’s biography in recent years is mainly due to the development of short video and video platforms. The second creation and live-action cos video and video have exploded, which has fed back long video and video.”
On platforms such as Douyin and Station B, a group of authors who use “Zhen Huan Biography” as the main material for secondary creation are active. It has also changed a lot because of “The Legend of Zhen Huan”.
“@S classmate Zhen is not bad”, who graduated from Beijing Film Academy, is already a well-known “Zhen scholar”.
In early January this year, she released her first video about “The Legend of Zhen Huan”, titled “Chinese Translation”, which has more than 1 million views.
She was a little surprised, because the original intention of making video was just to complain about “The Legend of Zhen Huan” with her friends, but she didn’t expect to attract so many people to watch, and even this “Chinese translation” approach (referring to the in-depth interpretation of the plot and character relationships in the play) , lines, etc.) also attracted a large number of imitators.
At present, the total number of views of her videos released on station B has exceeded 40 million, and the total number of likes has reached 1.96 million.
Student S said that more than 20 industry players have approached her to discuss business promotion cooperation projects.In this field, the quotation for business cooperation fluctuates greatly, ranging from several thousand yuan to tens of thousands of yuan.。
There is also Rang Rang who regards the Erchuang account as a side business. On New Year’s Day last year, 28-year-old Rang Rang left the Internet company and returned to a life with nothing to do from a fast-paced commute.
In order to fill the free time, Rang Rang, a professional editor, decided to do something. She saw the news of the tenth anniversary of her favorite “The Legend of Zhen Huan” on the hot search, so she decided to cut a video about the costume styling of “The Legend of Zhen Huan”.
On February 19, Rangrang applied for an account at station B, nicknamed “King Rangrang Youzai”, and uploaded his first video. To her surprise, the film did not sink into the sea, and gradually there were comments. Half a month later, her number of fans at station B rose to 20,000. At present, let Rang publish a total of six costume modeling videos about “The Legend of Zhen Huan” at station B, and the average number of views can reach 300,000.
The amount of video playback has increased, and business cooperation related to it has also quickly come to the door. Rang Rang said that after she released her second video, some business owners approached her to talk about business cooperation, but she declined because she did not want to accept advertisements too early.She waited until the fourth film to accept the first cooperation case. Until now, there are no less than 10 brands who have come to her to discuss cooperation, and the quotations range from a few hundred to several thousand yuan.。