The 2026 FIFA World Cup, set to unfold across 16 cities in the United States, Canada, and Mexico from June 11 to July 19, is projected to generate $40.9 billion for global GDP, according to FIFA and the World Trade Organization. The tournament, expanded to include 48 teams and 104 matches, is already reshaping travel and hospitality sectors, and is poised to become a significant test for global payment systems.
The scale of the event is unprecedented. FIFA anticipates approximately 6.5 million fans will attend matches in person, while global viewership is expected to surpass the 3.572 billion who watched at least a portion of the 2018 tournament. The 2022 World Cup in Qatar generated 5 billion engagements, with the final match drawing nearly 1.5 billion viewers worldwide. This massive audience translates into a substantial economic ripple effect, extending far beyond stadium gates.
Los Angeles is anticipating $515 million in direct visitor spending related to the tournament, encompassing lodging, dining, retail, transportation, and entertainment. An additional $377 million in follow-on economic activity is also projected. This illustrates a key dynamic: fans contribute to the economy through a wide range of purchases, including not only tickets but also meals, transportation, apparel, and unplanned purchases.
Premium travel packages are already available through FIFA’s official hospitality provider, On Location. Options range from access to exclusive lounges and club areas to private suites and packages designed for fans following specific teams. The New York/New Jersey Venue Series, which includes eight matches including the final, is priced starting at $25,800 per person. Alongside these high-end offerings, cities are preparing more accessible fan experiences. New York City will transform the Rockefeller Center rink into a soccer pitch as part of the NYNJ Fan Village, and the Channel Gardens will celebrate the eight nations that have previously won the World Cup.
The financial infrastructure supporting the event is also being bolstered. Visa remains a key FIFA partner and is designated as the official payment technology partner, offering preferred access to presale ticket opportunities. Bank of America has become the first official global banking sponsor for the 2026 World Cup, highlighting the tournament’s relevance to the financial services industry. This partnership underscores the importance of secure and efficient payment processing for the anticipated surge in transactions.
Airbnb, an official tournament supporter, is launching a $5 million Host City Impact Program and estimates its guests could generate roughly $3.6 billion in economic activity across the three host countries, based on Deloitte estimates. This suggests the economic benefits will extend beyond major sponsors and stadium operators, reaching local businesses such as restaurants, short-term rentals, and transit providers.
The City of Santa Clara, California, is preparing to host matches at Levi’s Stadium, alongside Super Bowl LX. California as a whole is projected to benefit from over $18 billion in economic benefits from these and other upcoming events. Boston is also gearing up to host World Cup matches, with organizers already preparing for the influx of fans while simultaneously managing the spotlight from Super Bowl LX.
