In the meantime, "sought mask To personally contact the CEOs of some of the brands that have suspended at Twitter, in order to reprimand them"a senior figure in the industry told the newspaper.
He pointed out that step "It pushed others to reduce their spending to the minimum required, to avoid confrontation with the billionaire businessman".
After several waves of firings and resignations, the staff has shrunk Twitter Ads so much, that "Many agencies no longer have any point of contact with the company, and have received little or no contact, in recent weeks."according to four sources.
Another source stated that "some Trademarks Unable to get feedback on past campaign performance, due to Twitter’s staff shortage".
A senior executive at an agency said: "It’s unique, nothing of this magnitude has happened before, in terms of disruption and damage".
Musk is under pressure to generate revenue from TwitterHe faces annual interest payments of $1 billion, after loading the company with $13 billion in debt to help fund his takeover of the company..
And on October 27, the day he closed his $44 billion deal to buy Twitter, the CEO of my company sought "Tesla" And"SpaceX"to reassure marketers that the platform will not become "A free place for all"despite his plans to ease content moderation restrictions.
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Several agencies and marketers told the American newspaper, the Financial Times, that “all the major brands they represent have temporarily stopped spending on the platform.” Social mediaciting dismay at Musk’s approach to content policing, and his decision to fire several people from his ad sales team..
Meanwhile, he sought mask To personally contact the CEOs of some of the brands that have suspended on Twitter, in order to reprimand them,” a senior industry figure told the newspaper.
He pointed out that this step “pushed others to reduce their spending to the minimum required, to avoid confrontation with the billionaire businessman.”.
After several waves of firings and resignations, the staff has shrunk Twitter Ads So much so, that “several agencies no longer have any point of contact with the company, and have received little or no contact, in recent weeks,” according to four sources.
Another source stated, “Some Trademarks Unable to get feedback on past campaign performance, due to Twitter’s staff shortage..
“It’s unique, nothing of this magnitude has happened before, in terms of disruption and damage,” said one senior executive at an agency.
Musk is under pressure to generate revenue from TwitterHe faces annual interest payments of $1 billion, after loading the company with $13 billion in debt to help fund his takeover of the company..
On Oct. 27, the day he closed his $44 billion deal to buy Twitter, the CEO of Tesla and SpaceX sought to reassure marketers that the platform would not become a “free-for-all,” despite his plans to loosen oversight restrictions. Content.