2023-06-02 07:27:00
O Nubank first appeared in the opening vignette of the National Newspaperyes Globo TV, this Thursday (01), as you may have seen. At first, this is a new marketing campaign for the company, which was created by the agency Wieden + Kennedy SP.
The idea with this attitude is to promote the bank’s portfolio of products that go beyond the credit card and the digital account. In this sense, the action takes the name of “No Possibilities” and the appearance on the broadcaster’s newscast is not part of that, but also marked the unprecedented sponsorship of the attraction. Juliana Roschel is fintech’s marketing director and commented:
We are now 10 years old and the brand is at an important stage of maturation: we have expanded our portfolio, evolved the way we serve and are expanding the segments in which we operate. In this new campaign, we will bring the story of how our consumers access different possibilities in life through our products and services. In a light way, we are going to invite the consumer to know everything we offer in addition to the roxinho.
Until January 2024, 10-second vignettes will be shown on the newscast, as well as 30-second films along the commercials and, in addition, there will also be the brand’s logo on the financial market indicators that appear at the exit to the interval. Gui Cavalcante is head of media, data and connections at Wieden + Kennedy SP and commented:
We chose Jornal Nacional because, in addition to having a massive impact, it generates consistency in the message. It is a traditional program, with a lot of credibility. As Nubank is all about dynamism, we are looking for new formats that are more integrated with the content
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