Breaking: Samsung and Art Basel Unveil Exclusive Digital Art Collection
In a groundbreaking partnership, Samsung, the official sponsor of Art Basel, has debuted an exclusive new digital art collection. The collaboration offers users of Samsung’s latest TV models the chance to access over 3,500 pieces of digital art, including a premier selection from Art Basel’s renowned showcase.
Diverse Artworks Selected for the Collection
The Art Basel collection includes 38 works, carefully curated from over a hundred submissions. This collection boasts an extraordinary diversity in techniques, themes, and international perspectives. Notably, the collection features works from African artists for the first time, enriching the cultural tapestry of the initiative.
Among the distinguished artists, the collection showcases pieces by Roméo Mivekannin, Basim Magdy, Zandile Tshabalala, and Antonia Kuo. Renowned figures like Jo Baer, Kibong Rhee, and Lynn Hershman Leeson also contribute, adding visual and thematic depth.
Artcube: Interactive Art Neuen & Future of Digital Art
At the heart of Art Basel, Samsung launched the Artcube—a dynamic interactive zone housed in Hall 1. Here, advanced displays like The Frame Pro, Micro LED, and Neo QLED 8K transformed into living art platforms. Visitors could immerse themselves in digital interpretations, experiencing an unprecedented fusion of technology and art.
The Artcube featured a captivating LED gate that welcomed visitors with living interpretations of the Art Basel collection. Inside, interactive experiences allowed attendees to create personalized art using artificial intelligence, enriching their visit with a creative, participatory element.
International Impact and Future Implications
The partnership between Samsung and Art Basel has already gained traction globally. After successful events in Miami Beach (2024) and Hong Kong (2025), the European edition in Basel solidifies their commitment to expanding the reach and influence of digital art. The Hong Kong edition was among the top ten most visited collections worldwide, underscoring the growing demand for high-level digital art.
The Samsung Art Store continues to evolve, enabling access to a vast array of digital art on 2025 television models like Neo QLED 8K, Neo QLED, QLED, The Frame, and The Frame Pro. With AI support, the platform allows users to transform their screens into personal galleries, forging an unprecedented connection between art and technology.
Kickstarting Your Own Digital Art Journey
For art enthusiasts and tech aficionados, Samsung’s digital art initiative offers a gateway to exploring the artwork of thousands of artists on their own terms. Whether you’re into futuristic themes, emotional portraits, or innovative compositions, the collection promises an educational and visually stimulating journey.
The partnership between Samsung and Art Basel is more than just a milestone; it’s a testament to the future where art is accessible at the press of a remote control. Welcome to a new era where the remote control becomes a canvas, where digital art experiences transcend traditional boundaries, and where technology spurs creativity.
Stay tuned for more updates on the intersection of art and technology at archyde.com. Whether you’re tuning in for the latest in digital art or looking for insights into the future of creative expression, we’ve got you covered!
