Axa Agent Ditchs Cold Calls for Instagram, Lands 90% of Clients Online – A Breaking News Story for the Digital Age
Toulouse, France – Forget door-to-door sales and endless phone calls. A new breed of insurance agent is emerging, and she’s building her business one engaging Instagram post at a time. Julie Cappellazzo, a general insurance agent with Axa in Toulouse, is proving that social media isn’t just a marketing tool – it’s a powerful engine for client acquisition, securing roughly 90% of her clientele through her Instagram account, “Protège ton biz.” This is a breaking news story that signals a significant shift in how financial services are being sold and consumed.
From Traditional Prospecting to Digital Empowerment
Cappellazzo, who returned to Axa in 2022 after a stint in network marketing, immediately challenged the conventional wisdom of insurance sales. “As soon as I came back, I made them understand that I was going to find customers through social networks and not through traditional prospecting work,” she explains. Her vision wasn’t initially met with enthusiasm, but the results speak for themselves. “Protège ton biz,” now boasting nearly 38,000 followers, primarily women aged 35-50, has become a hub for accessible financial education.
Financial Literacy as a Gateway to Trust
Cappellazzo doesn’t simply advertise insurance products. Instead, she creates weekly posts and videos demystifying complex financial topics like inheritance, taxes, investments, and pensions. “All these sometimes somewhat complex subjects around money are a little scary,” she says. “I do educational work, financial education, which restores confidence.” This approach is particularly focused on empowering women. Her recently published book, “Emancipated,” serves as a guide to financial independence, reflecting her commitment to closing the gender gap in financial literacy. This isn’t just about selling insurance; it’s about building a community and fostering financial empowerment.
Axa Embraces the Social Media Revolution
Axa is now recognizing Cappellazzo’s success as “an example to follow.” The company initially viewed social media as a platform for advertising, but Cappellazzo demonstrated its potential as a space for building trust through valuable content. “They saw that social networks should not just be a place where we advertise our offers. This is a place to create specific content. It is by giving advice to subscribers that they will trust us,” she explains. This strategy, she argues, is as effective – if not more so – than traditional prospecting methods. It’s a testament to a growing trend: a new generation of professionals in consulting, insurance, and law are leveraging social media to connect with clients in a more authentic and meaningful way.
The Time Investment & Future Vision
Building a thriving online presence isn’t without its demands. Cappellazzo admits to being “quite addicted to networks” due to the constant need to create relevant and engaging content. She’s currently focused on acquiring around sixty new clients each year and is actively considering hiring support, but only someone who shares her vision. Beyond client acquisition, Cappellazzo aspires to become a sought-after speaker, continuing her mission to dismantle the fear surrounding financial topics, particularly for women.
Julie Cappellazzo’s story isn’t just about one agent’s success; it’s a glimpse into the future of financial services. It’s a future where trust is earned through education, connection is fostered through community, and the power of social media is harnessed to empower individuals to take control of their financial lives. For those looking to stay ahead of the curve in the insurance industry – or simply improve their own financial literacy – following Cappellazzo’s journey on Instagram and exploring resources like “Emancipated” is a smart place to start. Stay tuned to archyde.com for more breaking news and SEO-driven insights into the evolving world of finance and digital marketing.
Image Credit: Hélène Ressayres – ToulÉco
