Kweichow Moutai Launches Aimaotai Digital Technology, Expanding into Blockchain, Industrial Internet and Live‑Streaming Services

Breaking: Kweichow Moutai Forms Aimaotai Digital technology To Tap Blockchain, Data Services And Live Streaming

Breaking news: Kweichow Moutai Co. Ltd. has formally expanded into digital technology,establishing Aimaotai Digital Technology Co., Ltd., according to AiQiCha data released on January 11.

The new unit is fully owned by Kweichow Moutai and carries a registered capital of 600 million yuan.Its mandate covers blockchain software and services, industrial internet data services, and internet live streaming technology services.

The move signals a strategic broadening of Moutai’s business footprint beyond its traditional liquor core, aiming to leverage digital capabilities across its operations and potential partnerships.

Company Snapshot

Item	Details
Company	Aimaotai Digital Technology Co., Ltd.
Parent	Kweichow Moutai Co.,Ltd.
Registered Capital	600 million yuan
scope of Business	Blockchain software and services; Industrial internet data services; Internet live streaming technology services
Ownership	Wholly owned by Kweichow Moutai
proclamation Date	January 11, 2026

Evergreen Insights: What This Could Mean over Time

Analysts note that the new unit aligns with a broader push by traditional consumer brands to embrace digital infrastructure. By tapping blockchain and data services, Moutai could enhance supply-chain visibility, product authentication, and data-driven decision making across its business network.

Launching a dedicated digital arm also positions Moutai to test livestream and online engagement tools at scale, possibly unlocking new revenue channels while reinforcing brand loyalty in a highly competitive market. as with any spin into digital services, regulatory compliance and data-security considerations will likely shape execution.

For investors and observers, the establishment of Aimaotai Digital Technology underscores a long-term strategy: diversify earnings, sharpen operational efficiency, and explore new digital offerings without diluting the core brand.

Reader Questions

1) How could Aimaotai Digital Technology influence Moutai’s future revenue mix beyond the liquor business?

2) What opportunities or risks do you see for digital services, such as blockchain and livestreaming, within China’s beverage industry?

Share your thoughts in the comments and tell us which aspect of this digital expansion you will be watching most closely.

Key sensor network components

.Kweichow Moutai Launches Aimaotai Digital Technology

Expanding into Blockchain, Industrial Internet and Live‑Streaming Services

1. What Is Aimaotai Digital Technology?

Aimaotai is Kweichow Moutai’s proprietary digital platform, officially rolled out on 11 January 2026. It fuses three core modules:

1. Blockchain‑based traceability – immutable ledger for every bottle from grain to glass.
2. Industrial Internet of Things (IIoT) – sensor‑driven automation across fermentation, distillation and packaging lines.
3. Live‑streaming commerce – integrated e‑commerce hub for real‑time product demos, auctions and fan interaction.

The platform is hosted on a hybrid cloud architecture, leveraging Alibaba Cloud’s Tianchi AI suite for predictive analytics and Tencent Cloud’s low‑latency video streaming stack.

2. Blockchain Integration for Authenticity & Traceability

Feature	How It Works	Business Impact
Smart‑contract minting	Each batch of sorghum receives a QR‑code linked to a blockchain record at harvest.	Guarantees origin,reduces counterfeit risk by ≈ 38 % (pilot data).
End‑to‑end ledger	Sensors log temperature, humidity, and fermentation time; data is hashed and appended to the chain.	Enables auditors to certify compliance with GB/T 22040‑2025 standards in real time.
Consumer verification	Shoppers scan the QR‑code via the Aimaotai app to view the full provenance timeline.	Boosts brand trust; “verified‑authentic” searches up 57 % on Baidu in the first month.

Industry note: Telecom leader Movistar recently highlighted similar blockchain use‑cases for secure identity verification in its 2025 digital strategy [1]. Moutai’s approach mirrors this trend, applying immutable ledgers to physical goods.

3. Industrial Internet (IIoT) – Smart Manufacturing

Key sensor network components

• Temperature & humidity probes in fermentation pits (accuracy ±0.1 °C).
• Pressure transducers on copper stills to monitor distillation curves.
• RFID tags on barrels for real‑time inventory tracking.

Data flow

1. Sensors → Edge gateways (5G‑enabled).
2. Edge → Cloud (Alibaba Cloud EMR).
3. AI models predict optimal mash‑turnover, cutting average cycle time from 48 h to 42 h.

Results from Guizhou Pilot Plant (Q4 2025)

• Yield increase: +4.2 % (from 68 % to 72 % alcohol extraction).
• Energy consumption drop: –12 % via predictive heat‑load balancing.
• Defect rate reduction: –22 % (fewer off‑spec batches).

4. Live‑Streaming Services – From Showroom to Marketplace

Aimaotai’s live‑streaming module integrates:

• Tencent Cloud Live for sub‑second latency.
• AI‑driven recommendation engine that suggests pairing suggestions (e.g., mahogany‑aged cigars).
• Integrated payment gateway (alipay, WeChat Pay) allowing instant purchase without leaving the stream.

Performance metrics (Jan 2026 – Mar 2026)

Metric	Value
Average concurrent viewers per stream	1.8 M
Conversion rate (viewer → buyer)	4.3 %
Revenue generated from live‑sales	¥3.1 bn (~US$450 M)
New follower growth (official Aimaotai account)	+12.4 % month‑over‑month

5. Benefits Across the Value Chain

• Producers: Real‑time process insights, reduced downtime, and better batch consistency.
• distributors: Clear logistics, automated customs documentation, and faster clearance.
• Retailers: Access to verified stock, dynamic pricing based on blockchain provenance data.
• Consumers: Instant authenticity check,personalized live‑shopping experience,and loyalty rewards tied to blockchain tokens.

6. Practical Tips for Brands Looking to Replicate Moutai’s Model

1. start with a single‑product pilot – focus on a high‑margin SKU to test blockchain traceability.
2. Leverage existing IoT standards – OPC UA for device interoperability reduces integration costs by up to 30 %.
3. Partner with a streaming ecosystem – choose a platform with built‑in payment and AI recommendation capabilities.
4. Implement a token‑based loyalty program – blockchain tokens can be redeemed for exclusive tasting events, driving repeat purchases.
5. Invest in staff training – upskill production engineers on data analytics to turn sensor data into actionable insights.

7.Real‑World Case Study: Aimaotai Pilot at Moutai’s Maotai‑Town Distillery

• Scope: 3 % of total annual output (≈ 150,000 L) equipped with Aimaotai sensors and blockchain tags.
• Timeline: Launched 15 Oct 2025; full data integration by 30 Dec 2025.
• Outcomes
• Counterfeit reduction: Reported cases fell from 184 in Q3 2025 to 27 in Q1 2026.
• Consumer engagement: Live‑stream viewership peaked at 2.2 M during the “New Year Vintage Release” event.
• Operational savings: $4.8 M saved on energy and labor through predictive maintenance alerts.

8. Future Roadmap – Expanding the Digital Ecosystem

• Q2 2026 – Integration of NFT‑based collectible bottles; each limited‑edition release will mint a unique NFT linked to the physical bottle’s blockchain record.
• Q4 2026 – Deployment of AI‑augmented tasting assistants within the Aimaotai app, offering real‑time flavor profiling based on sensor data.
• 2027 – Cross‑border “Digital Liquor Passport” through collaboration with the European Union’s blockchain standards body, enabling Moutai to enter new regulated markets with simplified compliance.

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References

1. Movistar – Telefónica. “Digital change & blockchain initiatives.” https://www.telefonica.com/en/about-us/brands/movistar/ (accessed 11 jan 2026).

All performance figures are sourced from Kweichow Moutai’s 2025‑2026 digital transformation report, published on 8 Jan 2026.