Last January, Lamborghini unveiled a series of five NFTs linked to Space Keys straight from the International Space Station. Three months later, the automotive brand intends to continue its exploration of web.3 by betting once again on the concept of exclusivity.
An unprecedented NFT for a symbolic Lamborghini.
For this new project, Lamborghini has imagined a single NFT, intended to accompany the latest Lamborghini Aventador LP 780-4 Ultimae Coupé never produced. The Italian brand having embarked on the complete electrification of its range by 2023/2024, the vehicle will indeed be reborn in a few months in the form of a plug-in hybrid model with a V12 engine.
Co-designed with the agency [INVNT GROUP]™, the Non Fungible Token Lamborghini 1: 1 will use the graphic universe of artist Krista Kim, including in particular a gradient game that will be included in the car’s personalization options. The NFT creation will also be linked to a specially composed soundtrack by American DJ Steve Aoki.
The owner of this NFT will have access to a number of benefits, including a preview of upcoming model launches, a private tour of the Museo Lamborghini and even invitations to several VIP events including a virtual meeting with NFT designers.
The Lamborghini Aventador LP 780-4 Ultimae Coupé and its NFT will be auctioned online on April 19 at RM Sotheby’s.