2023-12-19 17:49:20
No holly or Santa Claus at Citadium, rue de Caumartin in Paris. As the end-of-year holidays approach, the department store dedicated to urban fashion has chosen to adorn its interior with a light blue and a silver shade reminiscent of ice floes, to accommodate a rather angry yeti.
The imaginary animal coming from the cold places its paws on an icy decoration highlighting a special holiday gift offer. From the brands Eastpak, Schott, Ugg, Asics and even… Yeti. The atrium in which the flight of escalators flourishes has become frosty, while the creature splits into multiple places to surprise visitors.
To accompany this Christmas highlight, the department store belonging to the Printemps group has published a dedicated magazine, offered to customers on site, which gives pride of place to a selection of products shot in a frozen universe.
City
Born twenty-three years ago and targeting 15-25 year olds, the Citadium network operates nine stores in France, three of which are located in the capital. Last spring, the Paris Beaubourg point of sale unveiled a new concept with futuristic lines.
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