2023-08-18 12:56:46
The 5th edition of the Seminar on Digital Marketing in Industry, the SMDI, held by ABIMAQ (Brazilian Association of the Machinery and Equipment Industry), will bring subjects focused especially on industrial marketing. The event, with approximately eight hours of content, will take place at the entity’s headquarters, in São Paulo, on August 22nd.
For this year, the organizers have invited specialists in the field who will address, in addition to new marketing trends, the main sales strategies and the points that challenge companies in the industry to be more productive and improve customer relationships.
Lariza Pio, executive director of communication and marketing at ABIMAQ and one of the creators of SMDI, was interviewed to explain more about the project.
What was the initiative that resulted in the first edition of the event?
“When we created the event, in 2019, we realized that the industry lacked current information about the marketing universe, so our objective was to bring knowledge to our associates and offer the necessary support so that the marketing and sales departments of the industries could develop and expand existing opportunities in the market.”
“Over time, the event grew and became an assertive channel for the dissemination of relevant content not only on marketing, but also on other related topics. This year, for example, we are also focusing on the sales area of companies and how to improve their strategies, as well as publicity on social media, and above all how to optimize the lead funnel so that more and more marketing and sales departments can work collaboratively.”
And for the 2023 edition, what will be covered?
“In all editions, we list what is most current to bring to the event, and we carefully select the guests who will give the lectures, always prioritizing who are the specialists in each subject and taking into account that they are up to date with the trends of the Marketplace. In 2023, we decided to extend the industrial marketing content and make a connection with the application of these themes to sales. This intersection is fundamental to develop all the steps that the potential customer takes, from contacting the product or service to after-sales and loyalty strategies.”
Is the seminar only for ABIMAQ members or does anyone have access to the event?
“The event is open to anyone who wants to understand more about industry-oriented marketing, as well as other related learning that is essential for personal and professional growth, adding value to broad areas of knowledge.”
Service:
Event: 5th edition of SMDI – Seminar on Digital Marketing in the Industry
Where: ABIMAQ headquarters – Av. Jabaquara, 2925, Mirandópolis, São Paulo
Registration for the event must be done through the link:
1692447389
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