The soap opera between Microsoft Gaming, Activision Blizzard and Sony continues to animate video game news. While Microsoft signed an agreement with Nintendo this morning concernant Call of Duty et yesterday discussed his offer to Sonythe brand today gives its opinion on the behavior of the Japanese giant in the current negotiations.
Sony reluctant to dialogue
Today these are our colleagues from Bloomberg who share with us the comments made by Phil Spencer a few hours from the Game Awards 2022. Spencer claimed that Sony spent more time negotiating with competition regulators rather than with Microsoft to find an agreement.
“There’s one participant in the gaming industry that really raised all the objections, and that’s Sony, and they’ve been pretty public about things that don’t meet their expectations. From our perspective, it Clearly they are spending more time with the regulators than with us trying to get this deal done.
Our intention is to become more relevant on more screens. We have a pretty good idea of how to build a win-win relationship with Nintendo and frankly Sony.”
As a reminder, Sony stands against the takeover of Activision Blizzard using the argument of the importance of the Call of Duty license. Microsoft has had to let go in recent days and an agreement allowing Sony to benefit from Activision games for the next 10 years is on the table. A similar agreement has also been offered to Nintendo and Steam, both of which agreed to the terms of the agreement this morning.
Xbox has been hunkered down over the past few days and it looks like the strategy is paying off as the FTC is currently divided over the outcome of the Activision Blizzard takeover. The European Commission and the British CMA meanwhile launched their in-depth investigations recently.