2024-01-11 17:19:14
Published on Jan 11, 2024 at 5:56 p.m.Updated Jan 11, 2024 at 6:19 p.m.
For brands, reaching out to children and adolescents continues to become more complex. Like adults, their consumption of media and social networks is constantly evolving. But the safeguards to preserve new generations are increasing. Like the announcement made by Meta on January 9 of the implementation of new restrictions on access to certain content for adolescents on Facebook and Instagram.
Advertisers must therefore adapt to the new situation. If linear television remains watched by these audiences, Yves Cognard, director of the marketing research institute Junior City, highlighted, during a day recently organized by Infopro Digital, that 84% of 3 to 12 year olds now watch a good share of youth programs on the platforms. A way for parents to reassure themselves and not expose them to . Even if the platforms themselves, from Netflix to Disney+, have opened up to spots.
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