“Advertising, political marketing and neuropolitics strategists build this good news because they need to tell people that we are on the right track; if there is no good news, they create it.” 2024-04-04 04:03:58

This Monday in the Encuentro interview with Julio Villagrán, political analyst Marvin Aguilar mentioned that the current government announced good news that is not true, politicians have exploited it for their own benefit, thus creating an advertising strategy that works. , because Salvadorans believe in this good news.

“Advertising, political marketing and neuropolitics strategists build this good news because they need to tell people that we are on the right track, if there is no good news, they create it,” Aguilar details.

In this sense, the success of President Nayib Bukele is that he has managed to raise the dignity of many Salvadorans, this due to a historical problem in El Salvador that goes beyond crime, which is skilled labor.

Furthermore, he highlighted that El Salvador is a conservative country and that is why if the government wants to be in tune with the population, it must be conservative, but this creates a problem with the mentality of Salvadorans by prohibiting everything, which in the long term It would generate a social outbreak.

“If the constitution is going to prohibit abortion, it should also establish how women and families with children with diseases that they will have for a lifetime are going to live… The problem in the country is that they believe that by prohibiting everything, you have already solved the problem.” problem, but there will always be a social outbreak and a mass that you cannot control,” considers the political analyst.

Aguilar also highlighted that the population can be lied to for a time but not always, since a day will come when they will stop believing them, which is why in the past there were social outbreaks when trying to make reforms to the constitution.

“Making constitutional reforms only to favor those in power is not new, they have already done it and it has always ended in a social outbreak, coups d’état or social unrest,” Marvin Aguilar explained.

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