2023-07-17 11:15:00
It was party night yesterday in the North American football championship. Inter Miami has officially presented its new recruit, a certain Lionel Messi. Apple, which broadcasts the MLS worldwide and which would have been involved in the transfer, has put the dishes in the big ones for this exceptional event: special broadcasts to the glory of the Argentine, live broadcast of his induction and soon a broadcast of his first training session.
Lionel Messi headlines MLS Season Pass on the Apple TV app. Image iGeneration.
Both MLS and Apple hope that the seven-time Ballon d’Or will shine a light on a championship that is still far from having won its acclaim. If you are curious to see Lionel Messi evolve among the other players of the North American championship, an offer allows you to obtain a free month of the MLS Season Pass. The subscription otherwise costs €11.90/month for Apple TV+ subscribers or €13.99/month if you do not have access to Apple’s service.
After this big blow, Apple would not want to stop there in the world of football. According to World Soccer Talk, the company has started discussions to acquire the rights to the Bundesliga, the German championship which is far more prestigious than MLS. It would mainly be a question of taking the rights from ESPN from the 2026-2027 season for broadcasting in North America, but other contracts stopping at the same time, Apple may want to take the opportunity to become the main broadcaster. in more countries.
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