2023-11-21 13:01:07
The advancement of digital maturity in Brazilian companies has proven to be a fundamental factor in increasing sales and gaining a more significant space in the market, as indicated by pioneering research carried out by Opinion Box partners with me as Ploomes.
The research shows that 68% of B2B companies in Brazil have become more digital since the start of the pandemic, with 73% adopting more digital tools. Furthermore, 61% of these companies consider themselves to have a high or very high level of digital maturity, signaling a significant change in the country’s business landscape.
Digital transformation, which ranges from the use of social media to advanced data analysis tools, is redefining companies’ connection strategies with their customers. In this context, a survey carried out by World of Marketing shows that 94% of Brazilian companies consider digital marketing to be an essential strategy for growth.
A 2022 IBGE report, available at IBGE News Agency, corroborates the growing trend of digitalization in Brazil. The study shows that the evolution of digital maturity has become a key factor in boosting sales in the current scenario, where the online presence is increasingly predominant. A recent study reveals that 93.4% of internet users in Brazil use it daily, demonstrating the intensity and regularity with which people are connected.
Furthermore, IBGE shows the diversity in online activities, such as conversations via voice or video calls (94.4%), sending and receiving messages (92.0%) and watching videos (88.3%), and offers companies multiple channels to engage with potential customers.
Other research carried out by FGV Projects in partnership with the Brazilian Agency for Industrial Development (ABDI), revealed that 66% of Brazilian micro and small companies remain in the early stages of digital maturity. This indicates vast potential for growth as these companies progress on their digital journeys.
The data collected from a sample of 2,572 Brazilian companies, with 65% made up of micro-enterprises and 35% of small companies, offers a revealing overview of digital maturity in the MPE (Micro and Small Business) sector in Brazil. The study shows that 66% of these companies are at the initial two levels of digital maturity, with 18% classified as analog and 48% as emerging. This predominance of companies in the early stages of digitalization highlights a scenario where there is a vast scope for growth and adaptation to current digital demands.
In contrast, only a smaller fraction of MSEs have reached more advanced levels of digital maturity, with 30% considered intermediate and only 4% positioning themselves as digital leaders. This imbalance points to the need for greater attention and investment in digital strategies so that companies can evolve and compete more effectively in the market.
The Digital Transformation Index Brazil 2023″, a collaborative research by PwC Brasil and Fundação Dom Cabraloffers a comprehensive overview of the current situation of digital maturity in Brazilian companies, with an average index of 3.3 on a scale of 1 to 6.
O McKinsey study on digital transformations in Brazil highlights the direct correlation between digital maturity and the financial performance of companies. Proving this relationship, the leading companies in digital maturity in the country record an EBITA growth rate up to 3 times higher than the others, a significant number that reinforces the importance of investing in digitalization.
Globally, this difference is even more pronounced, with digital leaders growing up to 5 times more than their less digitalized counterparts. This data suggests that digital maturity is not just a competitive advantage, but a critical necessity for sustained growth.
Furthermore, the study reveals the significant difference between the digital maturity of leading companies in Brazil, with an average of 66 points, and the general average of Brazilian companies, which is 39 points. This gap highlights a great opportunity for Brazilian companies to increase their digital maturity and achieve more robust financial performance.
For Eduardo Rodrigues, COO of Moskit CRM, this digital transformation goes beyond simply adapting to new sales technologies. “Digital maturity is a reflection of a company’s ability to incorporate technology into its culture, processes and sales strategies. It allows for a more effective and personalized approach to connecting with customers,” he highlighted.
According to Eduardo Rodrigues, “the marketing Digital offers companies the ability to target their messages precisely and effectively. This not only attracts new customers but also strengthens relationships with existing ones.”
“Small businesses have the opportunity to take important steps towards digital maturity. This involves investing in accessible technology and training staff to make the most of sales tools available”, explained Eduardo.
Eduardo highlights that “digitalization is not just a competitive advantage, but a critical necessity for sustained growth. Companies that invest appropriately in digitalization are poised to reap the rewards.”
Eduardo Rodrigues believes that companies will continue to invest in advanced technologies, such as artificial intelligence and data analysis, to improve their sales strategies.
“The future is digital, and companies that remain agile in adapting to technological and customer-centric changes will have lasting success,” concludes Eduardo.
1700618149
#pandemic #companies #increase #digital #maturity