AI is revolutionizing the industry | Media Manager, March 7, 2024

2024-03-07 06:31:45

The KESCH Event and Brand Experience Trend Report 2024

Vienna (OTS) –

Since 2017, Thomas Kenyeri, founder of KESCH, together with his team, fascinating developments in various industries in his trend report. This report has now established itself as a traditional and sought-after read in the events sector. Now in its sixth edition, the report has undergone an exciting expansion with the integration of the brand experience area. Kenyeri is convinced: “In a world that is constantly changing and where innovation sets the pace, it is essential to keep up with the times.”

In an interview with MedienManager editor Otto Koller, Thomas Kenyeri reports on the most important trends for 2024 and highlights the meaning and necessity of future-oriented developments in event management.

The renowned brand experience company KESCH provides a well-founded look into the near and distant future of the industry with the publication of the annual event trend report. The report is a treasure trove of insights and analysis on the industry’s hottest topics: artificial intelligence, the sustainability of events, the buzz around pop-up events, immersive shopping, and of course – data, data, data. KESCH also highlights crucial aspects such as digital-first strategies, security at events, the phenomenon of super consumer events, networking opportunities and trends in business travel.

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Other articles in this release:

Digital transformation in SMEs is that easy

In an ever-changing business world, adaptable and efficient financial systems are more important than ever.

In this Media manager talk between Manuel Holzeran Enterprise Account Executive at Pahawk and the Media Manager Publisher Otto Koller is about “The New Normal” or, simply put, about the question: Why the digitalization of accounting and the introduction of company credit cards make sense.

In an ever-changing business world, adaptable and efficient financial systems are more important than ever. At the heart of this change is the digitalization of financial processes: a new era of efficiency for accounting. Digital technologies make the lives of today’s accountants so much easier. Gone are the days when you had to fight through mountains of paper and when important documents were suddenly impossible to find. The key is to shift from manual to automated processes.

One of the companies offering solutions in this area is Payhawk. Its services enable more efficient management of corporate credit cards and automated accounting that almost does itself. Around 80 percent of all financial processes that previously had to be carried out manually can now be automated in companies.

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MedienManager brings Dominik Paulnsteiner, an experienced expert from the digital advertising world, into the editorial team as co-editor

Collaboration sealed: The specialist magazine MedienManager, the platform for decision-makers, marketing and media managers of Austrian companies, and Dominik Paulnsteiner, owner of DOMICOM and a proven expert in the field of digital advertising, are going together. Dominik Paulnsteiner is now acting as co-editor alongside MedienManager editor Oto Koller and will regularly publish specialist articles on this very important and exciting topic.

Vienna, February 20, 2024. After an editorial realignment last year, the specialist magazine MedienManager, which sees itself as a “platform for the advertising and media industry”, is now bringing new and well-founded expertise from the world of digital advertising into the editorial team. Dominik Paulnsteiner, founder of DOMICOM – a specialist company in the area of permission based marketing and lead generation, is now bringing his in-depth know-how from the digital advertising world and his media expertise to the editorial team of the MedienManager platform.

“The timing is perfect,” emphasizes MediaManager publisher Oto Koller. “We are currently experiencing how almost all areas of work and life are being digitized and automated and the development of AI and the like is progressing rapidly – and this before the approaching end of the cookie era and the strict rules of the GDPR.” The expansion of the The range of content of the specialist magazine for the decision-makers, marketing and media managers of Austrian companies comes at a suitable time, as the industry urgently needs all relevant information on topics such as lead generation, first-party data and email -Marketing and performance marketing needed. And this is exactly what Dominik Paulnsteiner will make available to the readers of the specialist magazine at regular intervals in the form of specialist articles.

“When Oto Koller made me the offer to become editor of MedienManager together with him, I was immediately enthusiastic,” he also says happily Dominik Paulnsteiner about collaboration. “My goal is to examine and prepare complex digital topics for managing directors and generalists in marketing, so that Austrian SMEs in particular benefit from our contributions.”

How it all began…

“Last year I was able to meet Dominik in connection with his new product ‘Verified Performance Bundle’, an optimal solution for the post-cookie era as well as precise cookieless targeting, which he explained to me and my readers during a really interesting media manager talk “, get to know each other,” remembers Oto Koller. “A topic that hardly leaves any advertiser unaffected. Dominik undoubtedly has expertise that will be of utmost importance for the members of the Media Manager Community in the future.”

Oto Koller and Dominik Paulnsteiner are convinced that companies that want to continue to be successful in the future must intensify and expand their digital marketing. But this also requires targeted know-how. The editorial content of Dominik Paulnsteiner’s specialist articles will therefore include, among other things, the art of targeted customer targeting and personalization as well as a perfectly fitting content strategy. MediaManager readers can also look forward to articles on topics such as the necessary ongoing adaptation to market changes or branding and brand building in the digital advertising world. “I’m really looking forward to sharing my passion for digital marketing with the readers of MedienManager. I am sure that with my expertise and the combined know-how of other industry experts in the ranks of the specialist magazine, we will create great added value for you,” concludes Dominik Paulnsteiner.

About the media manager

The MedienManager is the special interest platform for the Austrian advertising, media and ICT industries and regularly supplies the decision-makers, communications and media managers of domestic SMEs with all relevant practical information. The specialist magazine is published 10 times a year with a print circulation of 6,000 copies. The MedienManager newsletter with editorial content is sent weekly (Tuesdays) to 6,500 registered subscribers. The magazine’s e-paper is also published every Wednesday. On Thursdays, all subscribers to the video newsletter receive their sought-after information and interviews in moving image form. In this way, MediaManager reaches an average of 25,000 recipients every month.

About Dominik Paulnsteiner

Dominik Paulnsteiner is managing director and owner of DOMICOM. His passion is online marketing projects that generate a maximum of new leads for his customers. In his articles, readers of MedienManager find out tips and tricks about lead generation, first-party data, email marketing and performance marketing, as well as opinions and specialist articles on the subject of online marketing.

Seven plus seven trends in content marketing

Seven trends that everyone in the industry should keep an eye on from an association perspective.

In conversation presented with MM editor Otto Koller Martin DistlCMF Board Austria together with the two representatives of CMF-GenZ Corinne Brönnimann from Switzerland and Lisa Black from Germany, where content marketing is headed in 2024.

Regarding the questions: What stays, what goes, what comes, the Content Marketing Forum eV (CMF) has put together seven trends that everyone in the industry should keep an eye on from the association’s perspective. Of particular interest was the question: And what do the young talents say about it? The CMF also wanted to know this and asked students at St. Pölten University of Applied Sciences for their trends.

The result is seven plus seven trends for the current year – from AI to threads, from social conversions to voice search. “As an association, we find it particularly enriching that the students include the perspective of those who will play a key role in shaping the future of our industry,” says Martin Distl, the association’s Austrian board member. “It’s not for nothing that we are part of the association Our NextGen has its own committee of young talents.”