Airbnb china
according to CNBC reports, Airbnb (the Chinese brand name “Airbnb”) will end its local operations in mainland China in the summer. According to CNBC’s sources, Airbnb’s business in China has become too complicated and too expensive due to the impact of the epidemic, which is the recent reason for Airbnb’s decision to withdraw, but in fact Airbnb has been facing fierce competition and strict government in China. regulation, so ending local operations may not be a whim. In the past few years, the local business in China has only accounted for about 1% of the revenue of the Airbnb platform, so abandoning the local market in China should not have much impact on Airbnb itself.
Airbnb entered China in 2016, but even before the epidemic, Airbnb faced great challenges, especially competition from local players offering similar services. Therefore, Airbnb has always been mainly for Chinese tourists to travel abroad, and short-term rentals in China are not competitive. The exit from China this time refers to the local rental business. Airbnb will still maintain its presence in China, but it will mainly focus on outbound tourism customers.
Even so, China has been affected by the zero-clearing policy, both outbound and inbound have been hit hard, and since the middle of last year, the government has also resorted to “Ordinary passports will not be issued for non-essential and non-emergency reasons for departure“It is difficult to say when it will return to its pre-epidemic prosperity, even for outbound tourism.