The match will instead air as a pay-per-view stream on the Dutch platform KIJK for 4,99 euro.
Ziggo Sport Out of Range for Swiss Trip
When Ajax travels to face FC Sion in Switzerland on Thursday, regular viewers tuning in via Ziggo Sport will find the screen dark for this specific fixture. The broadcaster confirmed its position in a statement, explaining that the play-off fixture falls completely outside its standard UEFA European football package.
Because these preliminary rounds sit outside the standard package, hosting clubs retain the autonomy to market their own broadcast feeds. This match is not in the UEFA European football package, meaning the home-playing club can sell the broadcasting rights to the highest bidder, the sports channel stated. Consequently, the club’s European ambitions this week require a digital workaround for supporters staying home.
Pay-Per-View Access via KIJK Platform
Rather than relying on linear cable subscriptions, the broadcast has shifted to digital streaming. The match is now set to air on Kijk pay-per-view. Viewers do not need a recurring monthly contract or specialized sports bundle to tune in. Instead, access requires a single digital purchase.
The pricing and distribution strategy was detailed by media analyst Chris Woerts. A bargain, 4,99.
The broadcast arrangement offers an unusual advantage for displaced supporters. The fixture kicks off on Thursday evening at 20:15.
Domestic Rest Precedes European Return
The continental fixture arrives during a demanding stretch for the Amsterdam squad. Following recent league draws against Heerenveen and Shelbourne, manager Michel Sanchez is looking to establish a firm advantage in the away leg before returning to home soil. To assist with European preparations, Ajax received a free weekend in the Eredivisie schedule.
While the away leg requires a digital ticket purchase, normal broadcasting resumes for the return leg. The decisive home fixture at the Johan Cruijff ArenA is scheduled for Thursday, August 27, at 20:00. That match will return to linear television and remain freely available to standard subscribers through Ziggo Sport Free.
