Indonesian entertainer Aldi Taher officially launched his new culinary venture, SADI (Sate Aldi Taher), in the Cilandak area of South Jakarta on Wednesday specializing in lamb-based satay and soup dishes.
Aldi menjalankan bisnis SADI bersama sejumlah rekan dan tim yang memiliki keahlian di bidangnya untuk memastikan usaha kulinernya berjalan dengan baik.
Lamb Menu Features Garut Meat and Charcoal Cooking
“The meat is real, not 3D meat. We also used real charcoal earlier, right?” Taher said at the location, according to the main report.
The menu is heavily centered on lamb, offering variety to cater to different palates. detikFood reported that the menu includes lamb satay and lamb rib soup, with the satay specifically served on hotplates to maintain temperature and flavor. KapanLagi.com said that the meat is sourced from lamb farmers in Garut, including specific varieties such as young lamb and “Sate Malam Jumat.”
The Business Partnership Model
Taher is not operating SADI as a solo endeavor, but rather as part of a structured management team. This collaborative approach is designed to handle the complexities of kitchen management, marketing, and manpower. His business partners include Buddi Syah, Moris, and Mende.
The inspiration for the brand reportedly stemmed from a shared passion among the four partners. Liputan6.com stated that the idea emerged from discussions between Taher and his partners, who are all enthusiasts of satay. Taher even likened the camaraderie of his group to the legendary Gallagher brothers, Liam and Noel, during their creative discussions.
“If I did it alone, it would be exhausting. Management—kitchen management, recipe management, marketing management, employees, manpower—it has to be done together, collectively,” Taher said.
The SADI Operational Philosophy
Buddi Syah, a business partner, highlighted a recruitment policy that integrates religious practice into the professional environment. One of the requirements for potential employees is the ability to read the Al-Qur’an.
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“So every time there is a free hour, they take turns reading the Quran in the prayer room. At the very least, we are making a workplace where parents can feel confident that their children’s five daily prayers will be carried out while working here,” Syah explained.
The facility is designed to accommodate both diners and community gatherings, featuring an air-conditioned prayer room (musala) for guests. Located in the TB Simatupang office and residential corridor, the site is positioned to capture the after-work crowd and family reunion market.
The Bottom Line
- Core Product: Specialized lamb satay and lamb soup using real charcoal and Garut-sourced meat.
- Strategic Location: Situated in Cilandak, South Jakarta, targeting the TB Simatupang professional and residential demographic.
- Operational Edge: A partnership-driven management model involving professional chefs, including members of the MasterChef team.
| Feature/Detail | Specification |
|---|---|
| Primary Protein Source | Lamb (sourced from Garut) |
| Key Menu Items | Lamb Satay, Lamb Rib Soup |
| Cooking Method | Traditional Charcoal |
| Location Type | Office and Residential Corridor (Cilandak) |
| Staffing Requirement | Ability to read Al-Qur’an |
“Hopefully, Sate SADI Aldi Taher can please everyone, become a place for socializing, and certainly create job opportunities,” Taher concluded.
