The 1st Fair and championship Alfajor World Cup It will take place the first week of August in downtown Buenos Aires, where some 8,500 people have already reserved their tickets to attend the event in which more than 45 prizes will be awarded to producers from all over the country and the world.
The fair will take place from August 1 to 5, from 10 a.m. to 6 p.m.in the hall on the first floor of the Central Gallery, located on Corrientes and Florida avenues, in the City of Buenos Aires, and free admission must be previously requested through the platform Eventbrite.
What will the Alfajor World Cup be like?
The championship will take place on Thursday, August 4 and Friday, August 5 and 70% of the alfajores that will participate are handmade.
Juan Jose Soriatechnical director of the championship and organizer together with Juan Sardellaexplained that a specialized jury will choose the “best alfajor in the world” under a “strict sensory analysis procedure” with a blind tasting among more than 300 samples that were sent by 150 large, medium and small, industrial and artisan producers, who will be measured “on equal terms”.
The registered national producers were from the large alfajores centers such as the Province of Buenos Aires, Córdoba and Santa Fé, among others, but also from Colombia, Ecuador, Brazil, Paraguay, Peru, Canada, the Netherlands and Spain, most of which were It is about Argentines who emigrated and who “miss the alfajor and end up producing it themselves in those countries,” explained Soria.
The judge
The jury will be made up of 12 membersamong them chefs, influencers of alfajores, producers, an entrepreneur, a gastronomic journalist and people from the public chosen from a call who will receive training in sensory analysis.
Soria commented that they received around 5,000 applications to join the select group and highlighted the “passion” with which they sent their ideas, since they sent from “love poems to marriage requests with a ring included for the alfajores” in order to convince to the organizers.
The jury will break down numerically through scores the 100% sensory and non-aesthetic appreciations on more than 30 points of each alfajor of which they will analyze ingredients, filling, biscuit and coverage.
The definition of the best alfajor
The categories are:
- Best Dark Chocolate
- Best White Chocolate
- Best Sweet Milk
- Best Fruit Filling
- Best Simple Alfajor
- Best Triple Alfajor
- best cookie
- Best Alfajor of Confectionery
- Best Traditional Flavor
- Best Exotic Flavor
- Better Texture
- Best Alfajor Aroma
- Mejor Packaging
- Best Healthy Alfajor
Gold, Silver and Bronze medals are awarded in each category. Whoever wins in each category will be nominated for the grand prize: Best Alfajor in the world 2022.
The alfajor and its link with Peronism
Facundo Calabroauthor of the book “In search of the lost alfajor”, commented that the alfajor became a mass consumption product and souvenir par excellence “from the appearance of social tourism”.
The young man known as “Catador de Alfajores” on his social networks, highlighted among the historical curiosities linked to the candy “the symbiosis between (the brand) Havanna and Peronism.” “Although today these alfajores are the most expensive of the industrial type, their success was originally closely associated with the appearance of social tourism,” he said.
Calabró specified that this break occurs at the same time that “Mar del Plata ceased to be the seaside resort of the aristocracy and became that of the workers.”