2023-08-14 13:15:00
A Amazon announced this Monday (14) improvements to the product evaluation experience on the platform through the implementation of features related to generative Artificial Intelligence. Reviews and ratings are essential information that help other potential consumers decide whether or not to invest in a particular product.
As the e-commerce giant explains, this system was implemented a few years ago and has since been improved in order to make it more useful and complete. Over the last year, over 25 million customers have contributed nearly 1.5 billion reviews and ratings to Amazon stores – that’s 45 reviews every second.
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As Amazon explains, generative AI was added to facilitate the consumer’s understanding of the evaluation of the item in question through a paragraph that highlights the main advantages and disadvantages of the product, in addition to also listing the most common feelings among people who bought it. the visited item.
“The new AI-powered feature provides a short paragraph directly on the product detail page that highlights product features and customer sentiment often mentioned in written reviews to help customers quickly determine if a product is right for them.” , scores Amazon.
There are also some new tags that make it easier to filter for specific comments. For example, a customer looking to understand whether a product is user-friendly can easily view reviews mentioning “ease of use” by tapping on that product attribute under the review highlights.
This novelty is being tested in the United States and does not yet have a launch forecast in other countries, but considering the history it is expected to happen in the coming months.
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