Home » Technology » Amazon Launches Discounted New Fire TV Stick to Enhance Competitiveness and Promote Price-Point Strategy Amazon launches a new Fire TV Stick at a discounted price due to the significant competition from Apple’s devices like the Apple TV and the iPhone. T

Amazon Launches Discounted New Fire TV Stick to Enhance Competitiveness and Promote Price-Point Strategy Amazon launches a new Fire TV Stick at a discounted price due to the significant competition from Apple’s devices like the Apple TV and the iPhone. T

by Sophie Lin - Technology Editor

Amazon’s New Fire TV Stick 4K Select Faces Criticism Over Performance and Features

The new Fire TV Stick 4K Select from Amazon is sparking debate among tech enthusiasts. Several reviews, including assessments by prominent youtubers, highlight important performance issues and feature reductions in the latest iteration of the popular streaming device. The central concern revolves around whether Amazon has compromised user experience in pursuit of a more affordable price.

A Price Cut Comes With Trade-offs

Priced at $54.99, the Fire TV Stick 4K Select is positioned as a budget-friendly entry point into 4K streaming.This represents a $15 reduction from the previous 4K model. Tho, this cost savings appears to come at a price. Critics are pointing to noticeable slowdowns and a less responsive interface compared to its predecessor and competitors. According to Statista, the streaming device market is projected to reach $27.8 billion by 2028, making competition fierce and price a significant factor for consumers.

From Android to Linux: A Software Shift

Amazon has transitioned the operating system from Fire OS (based on Android) to Vega OS (built on Linux) for the 4K Select. While Amazon touts Vega OS as “responsive and efficient,” early feedback suggests or else.Users are reporting sluggish navigation and an overall slower experience. This change in the operating system is a key area of concern for many.

Feature Rollbacks: What’s Been Removed?

Beyond the operating system change, Amazon has made several hardware and software concessions to meet the lower price point. the fire TV Stick 4K Select utilizes Wifi 5, a downgrade from the Wifi 6 found in the more expensive model. More considerably, Amazon has removed support for Dolby Vision, a high dynamic range (HDR) format that enhances picture quality.While Dolby Atmos audio support remains, the omission of Dolby Vision is a blow for users with compatible televisions. HDR10+ is still supported, offering nuanced detail in images.

Feature Fire TV Stick 4K (Previous Gen) Fire TV Stick 4K Select (New)
Price $69.99 $54.99
Operating System Fire OS (Android-based) Vega OS (Linux-based)
Wi-Fi Wi-Fi 6 Wi-Fi 5
dolby Vision supported not Supported
Dolby Atmos Supported Supported

A Crackdown on Illicit Streaming?

Some observers believe Amazon’s changes extend beyond mere cost-cutting. The new Fire TV Stick 4K Select reportedly restricts the installation of third-party applications and external sources, effectively hindering the use of unauthorized IPTV services. This move aligns with growing pressure on tech companies to combat online piracy. A recent report from Enders Analysis highlighted Amazon’s Fire TV Sticks as a platform frequently used for accessing illegal video streams, especially live sports.

Did you know that piracy costs the content industry billions annually? Pro Tip: Consider legitimate streaming services to support content creators and ensure a safe viewing experience.

The Evolving Landscape of Streaming Devices

The streaming device market is continually evolving, with companies balancing price, features, and content access. Amazon’s move with the Fire TV Stick 4K Select exemplifies this challenge. Consumers are increasingly demanding both affordability and performance, and manufacturers must carefully consider which features to prioritize. The trend towards operating system customization, as seen with Vega OS, is likely to continue as companies seek greater control over their platforms and content ecosystems.


What are your thoughts on Amazon’s decision to prioritize price over features? Do you think this move will ultimately benefit or harm consumers?

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