SHANGHAI, CHINA – AUGUST 12, 2020 – Photo taken on Aug. 12, 2020 shows online books and digital publications represented by Amazon’s Kindle e-book reader at the Shanghai Book Fair themed
Earlier AmazonAnnounce, which will cease operations of the Kindle e-bookstore in China from June 30, 2023. After that, consumers will not be able to purchase new eBooks through this channel, and existing purchases will only be available for download until June 30, 2024. For existing Kindle readers, Amazon will continue to provide warranty and customer service.If the user’s purchase time is after January 1, 2022, as long as the relevant conditions are met, the official will provideNon-quality problem return service。
In fact, since Amazon decided a few years agoShrinking business in mainland ChinaFrom the beginning, the Kindle has gradually declined in the local area. But the reason for this result may not be the Chinese censorship system that many people speculate, but simply that the e-book and reader business of Kindle is becoming more and more difficult to do. Whether it is hardware sales or content services, Amazon has encountered huge challenges in the mainland. In 2017, China was still the largest market for Kindle, and the sales of the reader in the region once exceeded 40% of Amazon’s total. However, these shares were gradually replaced by Xiaomi (see more), ByteDance, Haier,HuaweiThey cannibalize, and Kindle’s e-book business has also been defeated in the battle with local platforms (many mainland mobile phones will be pre-loaded with e-book services), especially the launch of the “WeChat Reading” function has brought fatal to Kindle. blow.
But despite the closure of China’s Kindle e-bookstore, Amazon has stressed that its “long-term commitment to development in China will not change.” This mainly includes Amazon’s “overseas purchases”, , global logistics, cloud services and smart hardware and corresponding services. The official said that it has “established an extensive business foundation” in the past and will “continue to innovate and invest.”