Apple didn’t launch an iPhone 14 mini this year, replacing it with a iPhone 14 Plus bigger, which would bring inherent benefits, like more screen real estate and a bigger battery. What this model didn’t bring the company was an improvement in sales, but that doesn’t mean the iPhone 15 mini will make a comeback in 2023.
Weak iPhone 14 Plus sales are likely due to the slowing economy
As 2023 approaches, Apple is said to have plans for its iPhone 15 lineup, including bringing more exclusive features to the iPhone 15 Pro and iPhone 15 Ultra to generate higher revenue and increase the average selling price. Unfortunately, those who were eagerly waiting to see another compact iPhone in action will be disappointed, because LeaksApplePro tweeted that currently Apple has no plans to launch the iPhone 15 mini.
As far as I’m concerned, there aren’t any plans to launch an iPhone 15 mini next year, in case you were wondering.
— LeaksApplePro (@LeaksApplePro) December 30, 2022
The iPhone 13 mini was Apple’s last mass-produced compact device, and compared to the rest of the lineup, it didn’t garner a massive number of shipments, even though that number was in the millions. According to an update from analyst Ming-Chi Kuo in September this year, iPhone 13 mini sales were actually higher than iPhone 14 Plussuggesting that demand isn’t there for cheaper versions this year.
However, the exact opposite consumer behavior was shown for the iPhone 14 Pro and iPhone 14 Pro Max, but these changes could reflect the fact that consumers have little purchasing power due to rising inflation. Instead of buying the iPhone 14 Plus, which could be upgraded after two years, iPhone 14 Pro and iPhone 14 Pro Max customers may have opted to use the higher-end devices. range for up to three years, giving them a 12-month gap to save money.
Apple froze hiring in Octoberthe tech giant probably has the idea that 2023 will not be the softest period in terms of profitability, and he wants to make sure the iPhone 15 launch goes smoothly. After all, if the company’s biggest contributor to its overall revenue can’t perform well, its other products and services will follow. It is therefore likely that we will not see the iPhone 15 mini next year.