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Although separated from Apple, Jony Ive is still through a new company after 2019 LoveFrom Cooperate with Apple.But according toNew York TimesAccording to the latest reports, the two sides now seem to be really going their separate ways. Apple and LoveFrom are said to have agreed not to renew the contract, and this will be the first time since the 1990s that Apple has completely excluded Ive from its own designs.Shortly after Ive announced his independence, reports surfaced that his departure from Apple wasBecause Tim Cook is not interested in design. Cook’s response at the time was that this statement was “ridiculous”, but only the parties knew how it was actually possible.
The New York Times mentioned that LoveFrom’s multi-year partnership with Apple was worth $100 million, but there were rules that stipulated that Ive’s company could not cooperate with potential competitors identified by Apple. It is reported that Ive hopes to gain more freedom in the choice of customers, and many executives on Apple’s side have questions about the fees the company pays Ive, and it is also more and more designers are switching jobs. Go to LoveFrom unhappy. If this is the case, then it may be the most ideal ending for the two sides to at least maintain a good gathering on the scene.