Hassouna Al Tayeb (Abu Dhabi)
With emergency satellite connectivity, improved camera quality and a modification of two older models, as well as the introduction of new versions of its AirPods Pro, Apple is seeking to establish its grip on the high-end smartphone market.
New iPhone Pro models, which use the A16 chip and a 48-megapixel camera, have Always On Display, which keeps the screen on, even when the lighting is very dim, with minimal battery consumption.
The new Pro models focused on the most defective areas of the iPhone, the upper part of the screen, which contains the cameras and facial recognition sensors, and turned it into an effective messaging tool, expanding and narrowing according to use.
Apple, the world’s largest company by market value, will put the iPhone 14 models on sale in October. The event, recorded on YouTube, was watched by about 2.4 million people around the world, according to the Financial Times.
To compete with other producers such as the American company Garmin, Apple has turned to the production of many smart watches for those who practice endurance sports. Apple’s launch of its new products coincided with its superiority over Android devices, to dominate more than 50% of the smart phones used in the United States of America. This provides it with a great opportunity to diversify its revenue sources, in more accessories and subscription services, in which it achieved profits of more than 70%. In fact, Apple owns a small share in the global market, as its exports during the first half of this year amounted to 18%, but it dominates the category of high-end devices, with iPhone sales accounting for 2 out of every 3 smartphones priced at more than $600, in The first 6 months of the current year.
And smart watches are likely to strengthen Apple’s leadership in this sector, in which it already has the largest market share. The global share of the American company in this sector is estimated at about 30%, which is about three times more than the share of Samsung, whose share does not exceed only 10%. Whereas, Apple Watches are equipped with sensors to measure the heart rate and the percentage of oxygen in the blood, the 8 Series models include other sensors to measure temperature, and allow tracking the fertility of women.