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Financial Associated Press (Shanghai, editor Xia Junxiong) news, local time on Sunday (March 27), the 94th Academy Awards ceremony ended, “The Listening Girl” (CODA) won the Best Picture Award.Since the film’s distributor is Apple TV+, this meansAppleMade history as the first streaming operator to win an Academy Award for Best Picture.
“The Hearing Girl,” which premiered at the Sundance Film Festival last year, is a remake of the French film “The Belliers,” about a high school girl born into a deaf family who is the only person in her family with hearing. , the film tells of her pursuit of musicideals story.
“The Hearing Girl” cost less than $10 million to make, but Apple offered $25 million for the distribution rights, a record at the Sundance Film Festival. “Hearing Girl” has been going strong throughout awards season, taking home the top prizes of the Producers Guild, Screen Actors Guild and Writers Guild Awards in addition to the Oscars.
In order to promote “Listening Girl”, Apple can be said to be painstakingly. Apple spent more than $10 million promoting “Hearing Girl,” according to estimates by a senior awards consultant. In addition, Apple screened the film for free in select theaters across the United States in February.
The move has drawn the ire of some studio executives, as it prevents Apple from reporting gross box-office receipts. While box office is not a determining factor in judging professional film awards, from past experience, a film’s poor performance at the box office can be a stumbling block to its professional recognition.
The industry crown for “Hearing Girl” to win the Oscar for best picture is not only a victory for Apple, but also a milestone for the entire streaming world.
Since the rise of streaming media, theNetflixThe major streaming media manufacturers led by it have caused a significant impact on the traditional theater chain. In 2017, the Cannes Film Festival even introduced regulations prohibiting films not shown on the big screen from competing for the Palme d’Or, which means that it is much more difficult for streaming films to win professional awards.
However, with the outbreak of the new crown epidemic in 2020, theaters in the United States were forced to close for a time, and the American Academy of Motion Picture Arts and Sciences temporarily changed the rules that movies that have been released in theaters for 7 days can be eligible, which is regarded as the history of streaming movies. watershed.
Apple launched Apple TV+ in November 2019 to expand into new businesses beyond its traditional hardware business. However, compared to Netflix,disneyandAmazonOther streaming giants, Apple TV+ not only lags far behind in terms of total subscribers, it also lags far behind its competitors in original programming.
However, the fact that “Hearing Girl” has won a number of professional awards, including an Oscar, is a good sign. Wedbush Securities analyst Daniel Ives said ahead of the Oscars that if Apple wins Best Picture for “The Listening Girl,” it will prompt more A+ talent to join the company and boost Apple TV+ subscriptions.
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Responsible editor: Liu Xuanyi