2023-12-11 23:42:46
The latest Apple store, em Hanamalready South Koreaopened its doors last Friday (8/12) and attracted more than two hundred visitors who gathered early, according to the expert Michael Steeber.
As he himself anticipated last week, Apple Hanam brings a new approach with a focus on modern design and sustainability, standing out from other stores that have opened in the country.
Unlike the older ones, the new store has three columns in its layout, creating more space for customers to circulate. Even though it sacrifices some storefronts, it feels more open and accessible to shoppers.
Still according to Steeber, Apple Hanam represents an evolution of Apple stores in South Korea. It resembles, in a certain way, the store in Wenzhou (in China), highlighting a trend towards standardization of stores around the globe.
At the opening, visitors received a cup with a lid and a sticker with the Apple Hanam logo. The brand was even everywhere in the mall, lighting up the digital signs and screens.
On a related note, in Japan, the upper floor of the Apple also reopened last Friday; The new look is quite modern. On the other hand, the company announced the closure of Apple Royal Hawaiian in Honolulu (capital of Hawaii), on January 20, 2024.
Last June, the Bloomberg revealed that Apple has a plan to revitalize its physical presence in global retail until 2027, with the aim of improving the shopping experience for customers. From here to there, therefore, we will be keeping an eye on the giant’s steps! ????
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