Apple shared its annual holiday season ad on Wednesday, featuring a young man who rediscovers his creativity after receiving a MacBook Neo from his parents.
Directed by Melina Matsoukas, the short film carries the title The Dreamer.
“Watch the new Apple Holiday Film about a parents’ gift that helps their son rediscover his creativity,” Apple said in the video’s description, as MacRumors reported.
“Sometimes all it takes to remember what makes us special, is someone who believes in us. A celebration of creativity and the people who inspire it, featuring MacBook Neo,” Apple said.
Bloomberg’s Mark Gurman reported on Wednesday that Apple plans to release a second-generation MacBook Neo in the first half of 2027.
Gurman previously mentioned that the new model will feature an A19 Pro chip, 12GB of RAM, and new color options.
Released in March 2026, the current MacBook Neo runs on an A18 Pro chip with 8GB of RAM.
Buyers can choose from Silver, Blush, Citrus, and Indigo color options.
Apple CEO John Ternus announced on an earnings call earlier this week that the company sold more Macs in its 2026 fiscal year than in any previous fiscal year.
“We have never sold more Macs in a fiscal year than we did this time, which is a truly remarkable testament to these incredible products,” Ternus said.
This record arrived even though several Mac models faced supply constraints throughout the period.
Apple raised the MacBook Neo’s starting price from $599 to $649 on its online education store in the U.S. within the past week.
College students and other eligible groups now receive only a $50 discount on the laptop, down from the previous $100 reduction.
Apple applied equivalent price increases in local currencies in other countries during the same timeframe.
