Apple TV+ Marketing Strategy: Benjamin Franklin Miniseries and Upcoming Premieres

2024-04-13 08:03:45

Apple’s revenue is not based on Apple TV+ subscriptions, but this platform is a great marketing strategy. The company is positioned as a reference platform not only in technology products, but also in awards and prizes for its audiovisual products, of which all the rights are held by Apple, which allows them to be profitable in the long term.

Benjamin Franklin

The company launches a new eight-episode miniseries starring and produced by Michael Douglas. This production is based on the Pulitzer Prize-winning Stacy Schiff series “A Great Improvisation: Franklin, France, and the Birth of America”, This character of great historical significance explores the story of the greatest challenge of his career.

The miniseries is set in the second half of the XVII century, at which time this character is known worldwide for his experiments related to electricity. However, his whole life goes awry when, with the War of Independence of the United States, embarks on a secret mission to France so that the absolutist monarchy, after the fall of Napoleon, would support the experiment of democracy from United States.

Thanks to his virtue, charisma and wit, Franklin outwitted British spies and established a great Franco-American alliance in 1778 which allowed the establishment of the peace treaty with England in 1783 and the independence of the United States of America.

According to diplomatic historical criticism, the French mission carried out by Franklin is considered by historians to be the greatest period of service of an ambassador in the history of the country of the stars and stripes.

Upcoming premieres on Apple TV+

This will be the only big launch for this second week of April. However, we attach the launches that will take place in the coming months of 2024, although without an official date, with the aim of generating hype.

‘The prize of your life’: second season. April 24.
‘Acapulco’: third season. Wednesday, May 1st.
‘Chief of War’: series starring Jason Momoa in which the colonization of the Hawaii Islands will be told. Its filming is pending. This series will be the second work that the actor does with Apple. The first was the series ‘See’, one of the premieres of the launch of this platform.
‘Land of women’: This is one of the series that is expected to launch throughout 2024, but we do not have an official release date or a trailer for it. The best thing about this release is that it is a series that has Spanish production. The cast has top-notch actors, such as Carmen Maura, Eva Longoria and Victoria Bazúa. The series is about a family that has “empty nest syndrome,” which makes them flee the city not only because of this sensation, but because of the feeling that their lives are in danger. The magical Galicia will be your secret hideout.
‘Formula One’: race car film starring Brad Pitt and directed by Joseph Kosinski. It will first be released in cinemas and then land on Apple TV+.
‘Lent’: series set in the French world where the life of the first world-famous chef in history is narrated. At the moment, more information is unknown.
‘Born to be Wild’: documentary that narrates the lives of six different species of animals born in captivity and their preparation to be released into the wild.