If Samsung has rushed into the connected ring market, Apple will not follow the same route.
It’s Bloomberg’s star reporter, Mark Gurman, who announces it : Apple has reportedly abandoned its plans to launch a connected ring. Under study for years, the product would not have convinced management. Apple considers in particular that the Apple Ring could undermine sales of its Apple Watch. The company would also not necessarily be convinced of its commercial potential.
And it must be admitted that the enthusiasm is not gigantic for the ring marketed by Samsung. Overall, “Smart Rings” represent a very small market, which overlaps with connected watches and trackers.
Apple has not confirmed the information but given the seriousness of Gurman in general, it is very plausible that the rumor will be confirmed in a few years…
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