Apple’s Push into Sports Broadcasting: The Potential Acquisition of ESPN

2023-08-20 22:07:12

To watch sports, there are several ways to do it.

There are always the traditional means, such as radio and television. And already there, the number of different sports stations is incredible with the RDS, TVA Sports and ESPN of this world.

And there are always a few radio stations that describe the sport, such as BPM Sports at 91.9 FM and Cogeco at 98.5 FM for the Montreal area.

But in 2023, social media is increasingly becoming a big part of sports broadcasting.

Various monthly or annual subscriptions are available to Internet sports enthusiasts to listen to their favorite sports.

Tech giant Apple took many by surprise when it bought the broadcast rights to MLS (Major League Soccer) last year.

Even if many did not seem in agreement with this purchase, we can see that the first season under Apple’s orders went rather well.

Lionel Messi’s arrival in MLS made Apple look like geniuses as the ratings simply skyrocketed.

Already, the number of subscriptions for the MLS season pass with Apple has doubled since the arrival of Messi in North America.

In addition, the number of Spanish listeners has increased by 50% since his arrival.

Now Apple would not be satisfied with this new acquisition and the American multinational would seek to become a force in sports broadcasting.

Apple’s next target?

ESPN.

Yes, you read correctly. ESPN would be Apple’s next target to increase its broadcasting power.

This is reported Front Office Sports.

It’s not nothing, but like journalist James Andrew Miller said :

“Apple has enough change in the couch cushions to fundamentally alter the view of media rights. –James Andrew Miller

The approximate value of a takeover bid for ESPN is valued at $50 billion. By buying the rights to ESPN, Apple would become very dangerous in the field of broadcasting.

According to the analyst WebBush Securities, Dan Ives, that would be a “ no-brainer for Apple to acquire ESPN.

He also believes that there is a very strong chance that this will happen in the next few years.

“Cupertino is looking to tackle live sports content like a golden hen. I think it’s more a matter of when – not if – ESPN and Apple come together” – Dan Ives

If this acquisition sees the light of day, Apple would obtain the rights to the NHL, NFL, MLB, NBA, WNBA, UFC, PGA Tour, the Tennis Grand Slams, Formula 1, the “Big Twelve” matches in college football, the matches of the Southeast Conference, in addition to ESPN’s first two Super Bowls after the 2026 and 2030 seasons.

That’s stock.

ESPN is currently 80% owned by The Walt Disney Co. and the other 20% belongs to Hearst.

Apple would act as ESPN’s seventh owner since its arrival 44 years ago.

James Andrew Miller, however, wanted to clarify that Apple would not have to acquire all of ESPN to become a ” game-changer ».

The fact that Apple owns more than two billion electronic devices worldwide, coupled with 105 million monthly unique visitors and 25 million subscribers ESPN+ make a great mix.

On the other hand, Apple is very picky when it comes to making acquisitions.

The biggest deal made by Apple dates back to 2014, when the company bought Beats for the “modest” sum of three billion dollars.

The 50 billion dollars to acquire ESPN is a big step, but if there is a company to climb this step, it is Apple.

We will have to be patient in this file because it is not the type of transaction that is concluded after a single phone call.

A lot of

– Easy win for the Jays.

– Very difficult for the Yankees.

– With reason.

“It shows how dominant he is.


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