car face
front radiator grill
Why not these days?
The front part of a car is an important part that shows the impression of the car and the identity of the brand. It is for this reason that brands such as BMW and Benz are trying to unify the front part of most models on the market as a family look. And the representative part that determines the design of such a front part is grilleto be.
However, there is a lot of interest in the radiator grills that several brands are showing recently. The reaction of public opinion is not serious. Radiator grill trend these days that even consumers cannot understand. What is it?
writing Dae-Jun Oh Apprentice Editor
The shape of the grill is weird.
Why did you have to touch it?
When a new model in the lineup comes out, change in brand imageThe option of changing the radiator grille when you want to give it is a very good option. But what if that line is an incomprehensible change? For example, the new Lexus LX radiator grillAlthough the Lexus-specific hourglass-shaped design remains, the shape of the composition line has become too prominent, and received many reviews that it is not as good as expected.
It may be surprising, but the i4, often called BMW’s ‘Nutria Grill’, is different from many concerns, whether in terms of sales or actual reviews. goodIt was. Likes and dislikes can still be divided, but considering that it is said from the past that BMW’s sales depend on certain changes in design, it is difficult to see the radical change of the i4 as a negative change comparable to the aforementioned LX.
If it’s useless, you can leave it out.
Why would you put it in?
Unlike internal combustion engines, which require a radiator grille to draw air into the engine, electric carBecause the battery of the battery does not need to dissipate heat No need for radiator grill. If you look at Tesla’s design, the design of an electric car without a grille sometimes feels a bit awkward. This is the reason for adding the design element of an internal combustion engine that is not necessary for electric vehicles.
But rather, this is counterproductive, by including an obsolete design. cumbersomehas received reviews. Typical examples are Audi’s e-tron and Mercedes’ EQC. It is understandable that consumers are not familiar with the design of electric vehicles, but the intention is to avoid design adventures in that they brought the design of a meaningless internal combustion engine rather than something unique to electric vehicles.
Although it is fashionable
we don’t know
When the automotive market completely switched to electric vehicles, the radiator grille The first car design elements to disappear will be one of If the radiator grille, which changes rapidly by reflecting the trend of automobile design, disappears, I often think that the design of the vehicle may become a little monotonous.
However, I think that it is unreasonable to accept a form that is difficult to comprehend as a design. It is said that design is the responsibility of the brand that makes it, but expressing likes or dislikes consumer’s sharebecause it wins In particular, in the recent design transition period, consumer expression is more important than ever.