Auchan: Pro-Pleasure Anti-Inflation Solutions for a Joyful Life

2023-06-27 17:18:48

To have fun is above all to be able to buy what you want and not only what you can. To show that with Auchan there is “no longer any need to count in the moments that really matter”, the brand returns to the campaign to talk regarding pro-pleasure anti-inflation solutions in the daily life of the French. Conceived alongside Orès, produced by Band Originale and directed by Ugo Mangin, the film immerses us in the final preparations for a great family celebration on the occasion of the grandfather’s 93rd birthday. The campaign is visible from June 28 in its 30-second version – the film will be “massively” broadcast on TV on all national channels, and will also be broadcast on VOL and digitally.

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Alexandra Hartman Editor-in-Chief

Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.

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