Bank liquidity: no improvement for the deficit

The need for liquidity continues to worsen. It worsened by 11.2%, during the period from February 3 to 9, 2022, to settle at -79.2 billion dirhams (MMDH) on average weekly.

A subsidiary of Holmarcom Insurance Activities (HIA), Takafulia Assurances joins the new companies specializing in Takaful insurance and recently approved by the Insurance and Social Welfare Supervisory Authority (ACAPS). Like its sister companies, Takafulia Assurances announces the official launch of its activities with an immediate offer consisting of Takaful Family and Takaful General.

“In line with the strategic vision of the Holmarcom Group and its ambition to diversify its financial activities, it was decided to create a company dedicated to participatory insurance. This new entity will be equipped with all the means favorable to its growth, in particular qualified human resources, innovative management solutions and optimized processes”, assures the group, on the occasion of this launch.

In this wake, it was announced the appointment of Lakbira Sbeih at the head of Takafulia Assurances, as deputy general manager, while indicating that Sbeih, an engineer by training, has a solid and long experience in insurance, notably at AtlantaSanad Assurance. The manager of the company declares that “Takafulia Assurances immediately offers a Takaful Family range which includes Death insurance and Investment insurance relating to savings products, as well as a Takaful General range, which targets coverage of property financing, in particular multi-risk building. The distribution of these products, intended for customers wishing to subscribe to Shariaa-compliant insurance products, is done through the participatory banking circuit”.

As for the prospects of the new Takaful insurance company, it intends to gradually develop a diversified Takaful insurance offer, approved by the Superior Council of Ulemas and intended for individual, professional and business customers. The new company will also expand its distribution network to later integrate the traditional network. It aims to contribute actively to the development of Takaful insurance in Morocco and, more generally, to that of the national ecosystem of participatory finance. In order to support the development of its financial activities, the Holmarcom group carried out, in July 2019, a strategic restructuring of its Finance Division, which resulted, in particular, in the creation of the Holmarcom Insurance Activities holding company. The Holding today counts among its subsidiaries the Moroccan companies AtlantaSanad Assurance and Takafulia Assurances, the Ivorian company Atlanta Côte d’Ivoire and the Kenyan company, The Monarch Insurance.

Sanae Raqui / ECO Inspirations


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