2024-04-12 20:03:50
Artificial intelligence (AI) is revolutionizing several areas of work, and the food away from home sector is no exception. A survey carried out by Abrasel revealed that 28% of Brazilian bars and restaurants have already used AI at some point. This number demonstrates a growing interest in using this type of technology to optimize operations, improve the customer experience and drive business growth.
The results of the survey, carried out with 2,128 entrepreneurs in the sector across Brazil, showed that, among those who have already adopted artificial intelligence, 40% use it for marketing tasks, such as creating pieces for social networks and personalized campaigns. These tools allow businesses to communicate with their customers more effectively, increasing engagement and building new customer loyalty. The study also showed that 26% of bars and restaurants already use ChatGPT to automate customer service, answering frequently asked questions and directing customers to the most appropriate channels.
Artificial intelligence has also been used to train employees. According to the survey, 13% of companies are adopting this practice through chatbots (computer programs that simulate and process human conversations), virtual assistants and interactive simulations. Furthermore, 17% of establishments said they use AI to create or reformulate the menu, price dishes and suggest new combinations.
For Paulo Solmucci, executive president of Abrasel, artificial intelligence has been consolidating itself as an opportunity for business growth. “With just over a year, artificial intelligence has a growing adoption and use curve, like never before. Companies cannot afford to wait and see. This already has an impact on productivity, efficiency and profitability and should not be minimized, at the risk of falling behind the competition in a very short period of time,” he said.
In an interview with the podcast O Café e a Conta, from Bars & Restaurants magazine, Thiago Falcão, founder of the One Sushi chain, argued that many productive solutions for establishments in the sector can be found in artificial intelligence. “At One Sushi, AI is present in decision-making, developing marketing projects and managing the delivery route, for example. With the use of these tools, activities that would require hours of my day can now be done in minutes”, said Thiago. Even a jingle for the restaurant was produced by an artificial intelligence tool – and it turned out very good, according to the businessman.
In the view of bar and restaurant entrepreneurs, the impact of AI has been positive. For 70% of entrepreneurs who use artificial intelligence, the results have been satisfactory. The most cited benefits were increased operational efficiency, cost reduction, optimization of team time and improvements in the customer experience.
“In the day-to-day life of the food away from home sector, the various actions calibrated by artificial intelligence allow employees to gain time to focus even more on the human side of business. Artificial intelligence should increase productivity and open up more space for human relationships in customer service and care. It is this humanity that makes the difference”, says Paulo Solmucci.
The president of Abrasel adds: “this scenario shows that AI has been consolidating itself as a powerful ally in the management and sustainable growth of Brazilian businesses, representing a unique opportunity for businesses to stand out in the market and offer a differentiated experience to customers”.
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