Because of its glow, the new "X" logo in San Francisco angers its neighbors

2023-07-31 14:22:00

Because of its glow, the new “X” logo in San Francisco angers its neighbors

The new X logo – Archyde.com

Dubai – Al Arabiya.net

Posted on: July 31, 2023: 06:22 PM GST Last updated: July 31, 2023: 06:46 PM GST

The new “X” logo – formerly Twitter – glowing with lights in San Francisco, California, sparked the discontent of neighbors who complained about those intrusive lights, and prompted the San Francisco Building Inspection Department to open an investigation into the matter.

This came after the company replaced its old logo with the new one last Friday, on top of its building in San Francisco.

“I thought it was lightning, and I was so confused, I went to my window, looked around, and didn’t see anything,” said Patricia Wallenga, who lives opposite the company.

Attorney George Wolf also confirmed to the American network that the residents are entitled to have an opportunity to agree to or reject such a change, and added, “It is very reckless for Elon Musk (the owner of the platform) to do things in this way, it only seems that it is just his normal way of doing business.” commercial”.

temporary mark

For their part, building inspectors in San Francisco said that this may be a violation of the rules, and one of them wrote in a report that company representatives prevented officials seeking to examine the logo from reaching the ceiling twice, and the inspector indicated that a representative of the “X” company said that the sign temporary.

And the American businessman Elon Musk, who acquired Twitter in October 2022, had stated that the company would remain in San Francisco despite what he called “the last death spiral in the city, with one company leaving after another,” which may be a good sign for a city that has struggled to recover. from the epidemic.

“Beautiful San Francisco, even though others abandon you, I will always be your friend,” Musk wrote.

It is noteworthy that Musk and CEO of Twitter, Linda Iaccarino, announced last Monday the abandonment of the familiar blue bird logo that has accompanied the company since its founding in 2006 and the replacement of the letter “X” in its place, as part of the endeavor to make Twitter a comprehensive platform, similar to the Chinese “WeChat” service. .