Belgians’ Love for Shopping: Exploring the Thrill of Physical and Online Retail Experiences

2023-09-30 12:19:00

Belgians love shopping. For 39% of you, it’s even your favorite pastime, according to a recent study. In small stores, in supermarkets or online, shopping comes in all its forms to appeal to an ever-widening audience.

Although the means of shopping online are increasingly sophisticated, the majority of Belgians (57%) still prefer to do their shopping directly in store. “This is the advantage of always having this customer contact and above all being able to advise. Something that is not possible on the Internet“, argues Coraline Plador, saleswoman in a store.

Shopping remains a pleasure activity“, analyzes Caroline Cleppert, the general secretary of the Union of Middle Classes. “What is interesting to note is that for a third of those questioned the combination of digital and physical is important.

An important aspect that appeals to shopping enthusiasts: the ease of parking near the shops.

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