The hotels in Crans-Montana had a very good winter. The figure of 144,651 overnight stays recorded between November 1, 2021 and April 30, 2022 is much higher than that of the previous winter (111,252 overnight stays), marked by the pandemic. It is also higher than that of the winter which preceded the pandemic (142,751 overnight stays).
According to Crans-Montana Tourism and Conventions, the result which has just fallen is even the best obtained since the winter of 2009-2010.
Thanks to the extension of the seasons
Quoted in a press release, Bruno Huggler, director of Crans-Montana Tourism and Conventions, believes that this good result is the consequence of the “extension of the seasons”, which is experienced thanks to “an opening of the ski lifts, activities, events, hotels and other services 365 days a year”.
Crans-Montana also benefits from the attraction of many major events, such as the Alpine Skiing World Cup and its 30,000 spectators or the Caprice Festival which brought together 20,000 festival-goers.
Read also: Crans-Montana: the Caprices Festival ends the winter in style
Contrast with the CMA situation
The good figures for hotel nights contrast with the situation experienced by the local ski lift company, CMA, which closed the 2021 financial year (which runs from January 1 to December 31) with a loss of 5.8 million francs.
Read also: General Assembly of CMA: without the municipalities and in loss of 5.8 million
Between 2019 and 2021, while the Haut-Plateau resort gained hotel nights, it lost more than a quarter of its skier days.
Mainly Swiss hosts
Guests sleeping in Crans-Montana, either in a hotel or in para-hotel accommodation, are mostly Swiss at 81.6%, including many Vaudois (34.4%) and Genevans (27.4%). ).
Among foreign customers, the most numerous are the French (20.5%), ahead of Italy (13.2%), the Dutch (13.2%) and the Germans (11.1%).