Bob campaign: what if we replaced alcohol with kefir?

3138 is the number of cases of drink driving in 2022, according to VIAS. A striking finding, since this represents an increase of 26% compared to 2021, and the highest rate since 2016. The explanation? After two years of health crisis, the return of festivals, parties with friends and sporting events may have caused a relaxation of vigilance on this subject.

While the Bob campaign, to raise awareness of the risks of drunk driving, launches this Friday, some are imagining alternatives, such as kefir, a non-alcoholic fermented drink. “I had never heard of it, I found it delicioustestifies a client of Rizom, a gourmet restaurant in Boussu. The sparkling side is very pleasant and it makes a good aperitif.

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