Bodø/Glimt has entered into a strategic collaboration with Amazon Web Services (AWS) to support the club’s investment in data and artificial intelligence (AI).
Announced on Tuesday the partnership aims to develop data-driven and AI-based solutions across the club’s sporting and commercial operations, allowing the club to maintain a small internal structure while making better use of its resources.
This initiative expands upon the organization’s broader technology investments, following the creation earlier this year of Edge Case Ventures AS—a wholly owned subsidiary dedicated to creating and deploying technological solutions within and around the club. By offloading infrastructure management to AWS, Bodø/Glimt intends to keep its internal headcount low while sharpening its competitive edge against larger European franchises.
“We found AWS to be forward-thinking, both technologically and culturally,” said Frode Thomassen, CEO of Bodø/Glimt. “They have strong references and a technology platform that can grow with the club. We want strategic partners who challenge us, actively contribute to our development and move quickly, as well as provide infrastructure.”
The club’s strategic collaboration with AWS was selected after an extensive evaluation of several technology providers. According to the club, the choice was driven by the need for a scalable foundation that could handle complex data sets across both the academy and the first team. Kristoffer Brandt, Head of AWS Norway, said that this infrastructure allows a smaller organization to compete on a level playing field with global giants.
“With AWS, Bodø/Glimt gains access to the same scalable infrastructure and AI technology used by leading sports clubs and organisations around the world,” Brandt said. “This can provide a stronger basis for decision-making across the organisation.”
The club has also announced a strategic collaboration with BearingPoint covering data, AI and digital development. This multi-pronged approach is being overseen by Alma Antonia Botten, Bodø/Glimt’s Technology and Innovation Lead & CEO of Edge Case Ventures. Botten emphasized that the goal is not to outsource the club’s identity, but to maintain strict control over strategic direction and data ownership.
“We are building step by step,” Botten told SportsPro. “The most important thing is to maintain control of our strategic direction and ownership of our own data, while working with some of the strongest technology environments.”
| Initiative | Partner | Primary Focus |
|---|---|---|
| Cloud Infrastructure | AWS | Scalable Data & AI Processing |
| Digital Development | BearingPoint | Data & AI Implementation |
| Technological Subsidiary | Edge Case Ventures | Internal Innovation Strategy |
The club expects this infrastructure to play a central role in their future sporting and commercial development.
“We are a small organisation, and we intend to remain one,” Thomassen said. “Our ambition is to learn faster, make better decisions and use our resources more effectively than our competitors.”
Through this alliance, Bodø/Glimt and AWS will jointly foster the creation of artificial intelligence and data-backed tools designed to enhance both business functions and athletic performance. The club has not yet detailed the specific tactical applications of the new data models, but the partnership sets a clear trajectory for a data-heavy approach to the upcoming seasons.
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