Boosting Audience Engagement: Analyzing Changes in RTL’s News Show Schedule and Impact on Viewership

2023-10-28 05:06:00

Among the most visible changes, the show lost half an hour of airtime, moving from programming between 11 a.m. and 1 p.m. to a schedule between 11:30 a.m. and 1 p.m. According to information collected by DH, this reshuffle would not have achieved the objective, namely: boosting the audience for the segment (or limiting erosion, depending on your point of view). When reviewing the 2023 audiences, we indeed note a decline. The first broadcast on January 15 attracted 170,000 viewers. A peak of 175,000 was recorded on March 26. Since the resumption in September, even if the last two broadcasts brought together 135,000 faithful, there have been dips. Less than 100,000 people in front of their screen on September 17… We are far from the figures recorded in March-April 2020, during Covid: from 200,000 to 260,000 viewers.

RTL: Alix Bâtard ends her last news show in tears (VIDEO)

Still according to information received by DH at the location of the Sunday meeting, Christophe Deborsu would inherit a weekday show. On Wednesday, facing QR the debate on RTBF? No, it would be the Tuesday slot that would be favored by the channel. Contact RTL did not react at the time of writing these lines.

If it is confirmed, the scenario resembles that which led to the end of the Sunday political debate on RTBF after 52 years of presence on the public service channel. In 2017, the DH revealed the information. It also came before an election year: 2018. In your opinion, it bowed out after a short year of existence. The fault of the audiences: less than 100,000 viewers. Opposite, It’s Not Every Day Sunday brought together nearly 150,000.

Exclusive: Julie Denayer returns to the news presentation on RTL-TVi
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