2024-03-07 21:26:21
Abu Dhabi (Etihad)
The Department of Culture and Tourism – Abu Dhabi revealed that the Boston Celtics team, which has 17 NBA titles, will play two preliminary matches before the start of the season against the Denver Nuggets, on October 4 and 6 in Abu Dhabi.
For the third time, the capital hosts the American Basketball League matches presented by the Holding Company (ADQ), which are broadcast live in the Emirates, the Middle East region and all parts of the world. The Celtics team currently has the best record in the American Basketball League, and includes among its ranks Jayson Tatum, the owner of 5 All-Star appearances, Jaylen Brown, a 3-time All-Star participant, the star Jrue Holiday, the 2021 league champion, and Kristaps Porzingis, Participant in the 2018 All-Star Game.
“Hayakum in Abu Dhabi”, the tourism identity of the Department of Culture and Tourism – Abu Dhabi, also announced an agreement with the Boston Celtics, which witnesses the organization of a series of interactive experiences and activities for the public and young basketball talents in Abu Dhabi, and also includes the renovation of a basketball court, and a specialized platform for developing basketball skills. Youth basketball, and the appearance of the team’s famous mascot “Lucky” during the Abu Dhabi 2024 NBA League matches presented by the “Holding” Company (ADQ).
As the official international marketing partner for the Boston Celtics, “Hayakum in Abu Dhabi” obtains advertising broadcast rights in audio, visual, digital and on-stadium media, in addition to international marketing rights to promote the Emirate of Abu Dhabi, the game of basketball, and the Celtics team outside the United States. The agreement includes cooperation with NBC Sports Boston in the New England region, where “Hayakum in Abu Dhabi” advertisements will be broadcast during Celtics matches.
Nouf Al Bushalibi, Executive Director of the Marketing and Strategic Communications Sector at the Department of Culture and Tourism – Abu Dhabi, said: “We look forward to this cooperation with the Boston Celtics, which gives us an ideal platform to “share Abu Dhabi with the world” and communicate directly with new sectors of the public. Our efforts are joining forces to enhance the popularity of the Boston Celtics and provide more inspiring experiences for basketball fans in the region, while highlighting our exceptional destination to millions of NBA fans around the world.”
Rich Gotham, President of the Boston Celtics, said: “The Boston Celtics have a long history of international experience and a wide fan base around the world. We welcome the opportunity to play in front of NBA fans in Abu Dhabi. Basketball is a global game and one of the most popular sports, and these international events contribute to inspiring new generations of fans.”
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