BRANDmate 2023: B2B networking event sets new standards

2023-06-26 12:41:53

More than 750 participants at the industry meeting in Offenbach / top-class names and an informative program (PHOTO)

Nuremberg (ots) – A relaxed atmosphere, enthusiastic guests and exhibitors, inspiring discussions and networking late into the night: the second BRANDmate has set new standards as an event and brand festival for everything to do with cooperation, partnerships and licensing. More than 750 participants from around 330 companies came together on June 21st and 22nd for a top-class get-together in Offenbach and used the event as a cross-industry platform for exchange and networking. Whether brand owner or licensee, retail or marketing – thanks to the matchmaking function on the event website, all participants were able to get in touch with each other in the run-up to the event and arranged more than 2,800 speed dating appointments. At the BRANDmate, people met in person, exchanged ideas in a relaxed atmosphere and developed new business ideas. At the official BRANDmate party on Wednesday evening, the guests brought the first day to a close with a live band, DJ, buffet and drinks.

Strong local brands

“This year’s BRANDmate exceeded all our expectations – together with the exhibitors and guests we celebrated a real brand festival!” Eva Stemmer, organizer of BRANDmate and managing director of BRANDmate GmbH, is enthusiastic. “The collective passion for brands, licenses and collaborations makes BRANDmate so special. The energy and enthusiasm that was felt during these two days in Offenbach are the best proof that we are making an important contribution to the networking of our industry. ” Exhibitors presented themselves in the brand experience area and celebrated the BRANDmate with unique showrooms, walking acts, special promotions and happy hours. This year’s event focused on the gaming & e-sports, food & beverage, home & living and sports sectors – in addition to the well-known worlds of entertainment, toys and PBS. Exhibitors included both German and internationally renowned entertainment companies such as Super RTL, Warner Bros., NBC Universal, Paramount, WDR mediagroup and rbb. Mattel and Hasbro as toy giants, but also the sports brands BVB and Eintracht Frankfurt, the e-sports club Eintracht Spandau and the publishers Burda Licensing, the Jahresenverlag and the Carlsen Verlag were also there. Food brands such as Jokolade and KoRo or home & living brands such as Koziol, IBENA Textile and Carrera complete the portfolio.

Prominent presenters

Numerous speakers shared their expertise on three stages and gave inspiring insights into current and future trends. Among those present were Maura Regan (President Licensing International), Carolin Stüdemann (Managing Director Viva con Agua de Sankt Pauli eV), Jakob Neise (Co-CEO and Co-Founder PLAY THE HYPE), Linda Häusler (Senior Project Manager, Podstars by OMR ), Johann Lafer (chef, brand and brand ambassador), Dorjee Lhamo Gerhard (concept copy, Jung von Matt NERD) and Sven Göth (CEO Futuriser, Business Futurist & Keynote Speaker). “Wacken baker” and “Baker of the Year” Axel Schmitt presented his craftsmanship in the specially designed show kitchen.

“It’s great to see how the different sectors have come together in Offenbach to generate ideas and create joint business,” sums up Christian Ulrich, Managing Director of BRANDmate GmbH and spokesman for the board of directors of Spielwarenmesse eG. “It is the commitment of all participants that makes BRANDmate what it is: a lively, innovative and stimulating event that sets standards.” The next edition will take place on June 19th and 20th, 2024.

Images are at your disposal www.spielwarenmesse-eg.de/media available.