A bowling bag, a scarf, and signet rings are part of Searchlight Pictures launching a merchandise partnership with Bravado on Wednesday, IMDb reported.
The deal links the film studio with Universal Music Group’s merchandising arm for the first time. The collaboration begins with merchandise for Wild Horse Nine, including t-shirts, a passport holder, and a keychain alongside vinyl from the film’s soundtrack. The initial product collection also incorporates various other unspecified offerings beyond those highlighted in the launch.
- Searchlight Pictures partners with Bravado for the first time in studio history.
- The initial product line features items for Wild Horse Nine like t-shirts, signet rings, and a scarf.
- Vinyl records for the film’s soundtrack are also included in the initial offerings.
“We’re excited to partner with Bravado to explore new and innovative ways to bring Searchlight films to life beyond the screen,” Matthew Greenfield, President of Searchlight Pictures said in a statement reported by IMDb.
Greenfield pointed to the creative approach of the music merchandising company as a driver for the collaboration. “Their creative vision and forward-thinking approach make them a great fit for our studio, and Wild Horse Nine is an exciting first opportunity to push creative boundaries together,” Greenfield told IMDb.
Bravado already manages branding and merchandise for a wide roster of major music superstars, including the Rolling Stones, according to the reporting. While industry news cycles have recently focused on other developments—such as the 10 writers credited for Avengers: Doomsday, including Hugh Jackman and Ryan Reynolds, or the directorial debut of Saoirse Ronan—this partnership marks a distinct shift for the film studio into dedicated music-style merchandising.
| Partner | Parent Company | Role in Deal |
|---|---|---|
| Searchlight Pictures | Film studio creating original content and IP | |
| Bravado | Universal Music Group | Merchandising and brand management partner |
No further film titles beyond Wild Horse Nine were named in the initial announcements released on Wednesday.
