Budweiser teamed up with artists to continue revolutionizing the music industry

Ryan Castro, Farina, LosPetitFellas, Yera Music and Rap Bang Club participate in a call whose winner will receive support with a visibility plan.



It is the second edition of BUDX Records.


© Courtesy Budweiser
It is the second edition of BUDX Records.

In order to continue promoting emerging talent in Colombia, and fight against the obstacles that the music industry has to make them known, Budweiser, one of the premium brands in Bavaria’s portfolio, launched the second edition of BUDX Records, the platform with which it seeks to support new artists.

Since February, the brand has been searching for young promises from musical genres such as hip hop, reggaeton, trap, soul, R&B, dance hall and dembow in order to find the next BUDX Records winner who will receive support with a visibility, recording and promotion of a single.

In this new edition, emerging musicians can register through https://www.budweiser.co/budx-records and send their music to the WhatsApp lines available so that Ryan Castro, Farina, LosPetitFellas, Yera and Rap Bang Club can hear it and select and accompany the semifinalists, until the grand winner is selected.

“Being part of the second edition of BUDX Records represents a great responsibility with the country’s emerging talent. We are proud to be able to continue contributing to the genre from our role as sponsors in this initiative, because we know that artists will have the opportunity to be what they really love and represent, and to experience first-hand what happens behind the scenes in the world of the music,” said Karin B, a member of Rap Bang Club.

“At Budweiser we firmly believe in the country’s young talent and we want to continue making BUDX Records the platform that drives them to continue building their musical career. On this occasion, and with the support of great artists of the urban genre, we want emerging musicians to have a new opportunity to gain greater visibility and take them to new stages that will allow them to take their careers to a new level”, said Juanita León, director of global brands and crafts from Bavaria.

To know the terms and conditions of participation and relive the best moments of the first edition of BUDX Records, people can enter https://www.budweiser.co/budx-records or follow the brand on its official accounts on Instagram, Facebook, Twitter and YouTube.

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