Health and Family
Build your personal brand and strengthen your professional communication
Building a solid personal brand is essential to strengthen communication in any professional.
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A good personal brand allows you to achieve better and greater professional success. (Free Press Photo: Shutterstock)
In a world where communication is key, your personal brand can be your greatest asset. When we talk about personal branding, we should not limit ourselves to thinking about a logo or slogan, but rather about the perception that others have of you as a professional: Your values, skills, experiences and, above all, your personality. A well-defined personal brand not only distinguishes you in a competitive market, but also strengthens your communication skills in all areas.
In short words we could say that the personal brand or “Personal Branding” It is considering yourself as a commercial brand that allows you to achieve better and greater professional success.
How to build your personal brand?
First, remember that a strong personal brand creates consistency in your message. Therefore, your online presence, your way of speaking and your actions consistently reflect who you are and what you represent, and trust and credibility in your colleagues, clients, employers or anyone around you will depend on this. These actions facilitate communication, since they eliminate confusion and misunderstandings, allowing your ideas and proposals to be transmitted effectively.
To build your personal brand in a professional and effective way, I suggest you be clear about your professional and personal goals. Start by asking yourself key questions such as: Do I like what I do? What makes me different from other professionals? Where do I see myself in two or five years?, among other questions.
Doing this self-analysis will help you know yourself better and define your route more effectively.
After defining your “true self,” define the message you want to convey, while still being authentic to yourself. Be positive and motivate your audience, this builds trust and will reinforce your brand.
Don’t forget to use different tools such as social networks, this strengthens your reputation online. And finally, plan your actions, this will help you better measure your results. Now that you know the importance of having a personal brand, develop your own strategy and approach your goals with greater confidence.
*Professional in Strategic Communication, Image and Public Relations.
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