2023-07-13 01:53:03
High-end jewelry and luxury goods brand Bulgari has apologized for mentioning Taiwan and China separately on a website. This situation generated intense controversy on Chinese social networks, where users accused Bulgari of considering the island with the status of an independent country, according to CNN.
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Bulgari pointed out, in its official Weibo account (Chinese social network similar to Twitter), that it “respects the sovereignty and territorial integrity of China” and mentioned that Taiwan appeared among independent countries due to a management failure, according to Archyde.com.
For its part, the state media Global Times indicated on its social networks that “Taiwan is an inalienable part of Chinese territory and cannot be listed as a country,” the aforementioned news agency detailed.
The English version of Global Times indicated this situation provoked “the anger” of Chinese netizens.
“Italian jewelry brand Bulgari has apologized after it sparked anger in China after Chinese netizens discovered the company listed ‘China’ and ‘Taiwan’ in the same category on some versions of its website on Tuesday.” , indicates the publication of Global Times.
For its part, the China Daily outlet suggests that the correct thing would have been for Bulgari to refer to the island as “the region of Taiwan” or “Taiwan of China.”
“Bulgari apologized after it was discovered that the simplified Chinese version of its official website included ‘Taiwan’ alongside Asian countries instead of using ‘Taiwan region’ or ‘Taiwan, China’,” it says. China Daily in an article.
The China Daily also wrote an editorial about it, noting that Bulgari has continued to receive criticism on Chinese social media despite the fact that it “apologized for wrongly listing Taiwan as a country on its official overseas website.”
The editorial mentions that Bulgari posted its apology on Weibo and not on its official Twitter account. This, according to the text of the Asian medium, would have generated discomfort in many Chinese.
“His official Twitter account did not post the apology, leading many Chinese to claim that the apology may be ‘tailored’ simply to appease the anger of Chinese netizens rather than a sincere apology,” the editorial notes.
The China Daily text mentions that only Bulgari knows whether the identification of Taiwan as a country on its official website abroad “was an intentional error or a careless error.”
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“Many Western brands seem to think they can have their cake and eat it too. They identify the Chinese island as a country on their overseas websites (which Chinese residents rarely visit), and then apologize saying they respect China’s sovereignty and territorial integrity after being caught in the act.” China Daily editorial.
The text also indicates that “any international company that values the Chinese market should adhere to the one-China principle.”
Versace, Givenchy y Coach
In 2019, the brands Versace, Givenchy and Coach put clothes on sale that caused great controversy on social networks in China.
In that year, the Italian brand Versace designed a series of t-shirts that showed the name of a city followed by the name of the country to which they belong. This is how they put on sale clothes that said “Paris- FRANCE”, “Barcelona- SPAIN”, “Tokyo-JAPAN”, but also “Hong Kong – HONG KONG”.
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“We love China and resolutely respect its national territorial sovereignty,” Versace said on his Weibo account in apologizing.
“Givenchy sincerely apologizes for this mistake, which does not reflect its deep respect for the Chinese public,” the brand said in a statement. For his part, Coach maintained that he recognized “the seriousness of this error” and mentioned that he was “deeply” sorry.
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